Communications Coordinator - Academic Innovation and Student Success

Lubbock

39230BR

Marketing and Communications

Position Description

As a communications coordinator in the Office of Marketing & Communications, you will support the Academic Innovation & Student Success (AISS) unit within the Office of the Provost at Texas Tech University. This position plays an important role in informing the campus community and constituents about student success through written and digital communications.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

In Marketing & Communications we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.

Major/Essential Functions

• Assist in planning, writing, and editing content for internal and external communications, including, but not limited to, social media, emails, website updates, and marketing materials.
• Lead the Student Engagement social media presence, including creating and executing strategy, developing and reviewing content, overseeing student contributors, scheduling posts, and tracking performance.
• Provide general social media guidance to various AISS departments to ensure compliance with university and industry best practices.
• Assist with the management of various AISS department web pages ensuring accuracy, clarity, and alignment with Texas Tech's brand standards.
• Assist with producing knowledge articles, including writing and editing content, ensuring the accuracy of the information and correct formatting, and publishing.
• Support the development and execution of strategic communication plans that promote student success programs, initiatives, and events.
• Maintain strong relationships and collaborate with AISS departments to develop plans to engage strategically with individual target audiences.

Required Qualifications

Bachelor's degree in a related field and two to four years of experience working in communications.

Preferred Qualifications

• Two to four years of relevant experience in social media management or digital communications. Understanding of strategic communications and marketing.
• Previous experience in communications, journalism, marketing, or public relations, preferably in a higher education setting.
• Social media certificate and/or familiarity with social media management tools
• Possess strong written, visual, and verbal communication skills with attention to audience, detail, and accuracy, ensuring messaging is clear and engaging across various platforms.
• Have a solid understanding of various social media platforms/tools and experience in managing accounts effectively to increase engagement.
• Be proficient in using content management systems (CMS) to manage web projects, with an understanding of best practices to ensure accessibility and optimal user experience.
• Show adaptability to shifting project needs and priorities while maintaining excellent organizational skills to efficiently manage multiple tasks and deadlines.
• Be self-motivated and capable of working both independently and within a collaborative team. Possess an understanding of AP writing style and the ability to communicate complex information that resonates with diverse student audiences
• Have experience designing print and digital content in Adobe Creative Cloud and other platforms such as Canva.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Special Instructions to Applicants

In this role, you will work closely with the director of marketing and communications for AISS and colleagues in the Office of Marketing & Communications on written communications, website maintenance, social media management, design, and other media to communicate with stakeholders.

Your background in social media management will be key as you guide efforts to effectively engage and connect with students across different platforms, strengthening awareness and promoting student success initiatives within the campus community.

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Minimum Hire Rate

4000

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 25%

Shift

Day

Schedule Details

Monday - Friday, 8:00 - 5:00Pm

Grant Funded?

No

Job Group

Office and Admn Wkrs All Other

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.