Marketing Technology Associate

Description:

**Hybrid | Charlotte, NC**

Our client has an amazing opportunity for a Marketing Technology Associate.

Due to client requirement, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $60 - $65 / hr. w2

• Create engaging content to enhance member experience within the app, utilizing segmentation and targeting strategies to deepen engagement and boost app usage.
• Collaborate closely with cross-functional teams-such as Product, Engineering, and Program Management-to transform concepts and hypotheses into compelling member experiences.
• Support the development and publication of educational content, financial insights, and contextual learning opportunities throughout the app.
• Leverage data and insights to monitor content performance, iterate on content strategy, and drive success metrics for members and the business
• Partner with product and engineering leads to understand use of Generative AI tools and infrastructure, aiding in content creation and distribution.
• Ensure top-quality content by using observability and developer tools to debug issues, optimize user flows, and adopt advanced practices to expand issue detection across content workflows.
• Maintain rigorous standards for documentation and communication regarding project prioritization, blockers, and progress.
• Exhibit strong time management skills, staying focused on delivering impactful results within set launch timelines.

Required:

• Ability to glean insights out of data and make data-informed decisions
• Experience using data monitoring tools (Splunk, Tableau, Looker, or similar)
• Experience using data to guide content optimization, fix leaky engagement funnels, etc.

Preferred Qualification:

• Proficiency with SQL to extract data and insights from our database (BigQuery)

Tools:

• Proprietary CK tools
• Frames Manager (our internal authoring tool for content creation)
• GenAI Stack

What we are looking for:

• 2+ years of related experience in content management, content design, authoring/publication, marketing, or similar
• A Bachelor's degree in Business Admin, Operations, Marketing, or a related field