Communications Director and Website Manager

Appalachian State University

United States, North Carolina, Boone

287 Rivers Street (Show on map)

Nov 06, 2024

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Position Title	Communications Director and Website Manager
Location	Boone, NC
Faculty Rank	No
Provide Rank
Position Number	094671
Department	University Communications - 540000

Position Summary Information

Minimum Qualifications	Broad knowledge of marketing, communications and event management Bachelor's Degree in Communications, Public Relations, Marketing, Advertising, Design, Educational Media, or related degree. Minimum of 7 years of professional experience in marketing or communications positions Familiarity working in highly collaborative, matrix environments Excellent written and verbal communication; interpersonal skills Strong time-management and work prioritization skills necessary to manage complex, dynamic workflow Design skills such as Adobe Creative Cloud suite Social media management and potential marketing strategy development Basic skills with logistics, especially regarding event management and project timelines Ability to work independently; self-motivated Basic knowledge of marketing, communications, and public relations
License/Certification Required	n/a
Preferred Qualifications	Master's Degree in Communications, Public Relations, Marketing, Advertising, Design, Educational Media, or related degree. 10+ years of professional experience in marketing or communications positions Professional experience in website content management and governance
Essential Duties and Responsibilities	The Communications Director and Website Manager will be responsible for handling a variety of strategic, administrative, and website management activities for Research, Scholarship and Creative Activities ( RSCA), including communications, branding, and public relations. In addition, the incumbent will develop and sustain internal and external engagement and community involvement programs in support of the brand. This position will report to the Public Relations Director in the Department of University Communications while supporting the goals and priorities set by the Vice Provost of Research and Innovation, in alignment with the overall communications/marketing plan for the university. Duties and Responsibilities will include: Integration with University Communications: Collaborate within University Communications to develop, implement and review university content strategy and communications goals Meet regularly with the college dean to plan communications work, provide updates and receive feedback Participate in weekly meetings as part of the University Communications public relations team Utilize University Communications' project management tools to track progress on work assignments Marketing and Communication: Serves as the RSCA lead writer to conceptualize, research, write and edit clear and compelling content for diverse audiences (including current university affiliates as well as alumni, parents, donors, prospective students, and community partners); for multiple platforms (including RSCA's website, other digital communications, in print, and social media); and in multiple formats (including profiles, features, news releases, reports, newsletters, invitations, presentations, and event promotion) Promote the outstanding achievements of the RSCA's students, faculty, administration, and alumni; writing human interest stories and articles; creating newsletters; assisting with events; ensuring photography; providing oversight of the College's website and social media accounts Advises on the RSCA strategic and integrated marketing and communication functions Ensure website, publications, and event content is relevant, accurate, consistent outward-facing, and engaging for all stakeholders Work with faculty and staff to review content, negotiate edits or changes, and move approved content forward Partner collaboratively with other university personnel in developing, designing, managing, troubleshooting, and/or sharing content about RSCA Track analytics to support key marketing and external engagement strategies External Engagement: As needed, assist the Vice Provost for Research and Innovation with various tasks to support fundraising and development efforts in the College, including donor-focused events and facilitating marketing materials Assist in outreach initiatives to cultivate identity and create or expand relationships with external partners Develop and execute reports, presentations, materials, and updates for high-level college officials, the College Advancement Board, and prospective student and parent audiences Knowledge and Process: Identifies, advises, and collaborates with constituents regarding communication needs and issues; provides options on the type of strategy to use with communication and gauges potential effectiveness. Communicates with key stakeholders to inspire a culture of creativity, collaboration, and partnership as part of a broader, synchronized, multi-disciplinary team of higher education professionals Ensures the image Research, Scholarship, and Creative Activity aligns with and supports the Appalachian State University vision, mission, and values and resonates with faculty, staff, prospective and current students, alumni, and partners Office Effectiveness: Works with the dean's office staff and the college Director of Development to elevate communications, including conceptualizing, creating, and ensuring the creation of graphics, videos, photography, and/or other visual elements that will accompany content Works closely with the RSCA's vice provost, deans, director of development, and staff to amplify the relevance and impact of alumni, faculty, staff, and students' scholarly activities and accolades for local, state, and regional audiences
Type of Position	Full Time Position
Staff/Non-Faculty	Staff/Non-Faculty
Appointment Type	1.0
Work Schedule/Hours	Mon-Fri, 8:00-5:00 p.m.
Number of Hours Per Week	40
Number of Months Per Year	12
Mandatory Staff	No
Suggested Salary Range	$55,000 - $77,000
Physical Demands of Position	To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Posting Details Information

Posting Date	11/07/2024
Closing Date	11/24/2024
Open Until Filled	No
Evaluation of Applications Begins	11/25/2024
Proposed Date of Hire	01/06/2025
Special Instructions to Applicants	For a complete application, please apply and submit all below-required documents electronically through Appalachian State University's Job Board: Cover Letter Resume A minimum list of 3 professional references with contact information attached or provided in the application 3 professional writing samples A link to your professional portfolio (examples of work may include graphic design, photography, websites, email campaigns, newsletters, etc.)
Search Chair Name	Heather Brandon
Search Chair Email	brandonhy@appstate.edu
Quick Link	https://appstate.peopleadmin.com/postings/48643
Posting Number	201501525P