Specialist - Marketing, 340B

Summary:

The Marketing Specialist will act as the marketing support for Cencora brand with a with a dedicated focus on 340B marketing. Through the ownership, activation, and management of multiple campaigns and marketing initiatives, this person will be responsible for the role of retention and growth marketing for Cencora's 340B program and offerings. This role requires an individual who is comfortable with providing oversight and direction, hands-on implementation, and a balance of planning with day-to-day execution, management, and optimization of channels and campaigns. This position will collaborate with a cross-functional marketing team to ideate, strategize, plan, and execute omni-channel campaigns in support of strategic business goals and objectives related to the 340B program. Leveraging a strong understanding of multi-channel marketing and prospect/customer engagement, this position will implement, track, and optimize multiple marketing campaigns across channels to drive growth for the business and enhance the impact of the 340B program.

Primary Duties and Responsibilities:

• Partner with the business to determine how to leverage, apply, and optimize an omni-channel marketing approach to drive toward specific business outcomes related to the 340B program

• Understand the specific enterprise marketing goals and collaborates with other cross-functional marketing teams to develop campaigns/programs and related goals (leads, impressions, changes in perception, etc.) to support the 340B program

• Work with various marketing teams to coordinate the planning and implementation of marketing campaigns, helping achieve awareness, engagement, and lead generation objectives for integrated marketing efforts focused on the 340B program

• Maintain proactive campaign management to optimize value (i.e., the total amount of spend, the quality of the placements and the techniques used to garner the best results)

• Collaborate with digital marketing team to update and maintain websites, ensuring messaging, content, and branding align with the marketing strategy and SEO best practices

• Manage all customer channels to elevate brand recognition, showcase thought-leadership, increase retention, and drive customer engagement

• Leverage data and analytics to measure campaign results, assess against goals/KPIs, identify trends and insights and product usage, and optimize spend and performance

• Monitor and remain up-to-date on developments and changes to the 340B enterprise strategy and 340B industry

• 10-15% travel This is a fully Remote position

Required Skills and Experience:

• Requires broad training in fields such as business administration, communications, sales, marketing, computer sciences or similar vocations generally obtained through completion of a four year bachelor's degree program or equivalent combination of experience and education

• Normally requires a minimum of four (4) years directly related and progressively responsible experience

• Ability to communicate effectively both orally and in writing

• Strong interpersonal skills

• Strong presentation skills

• Strong organizational skills; attention to detail

• Strong analytical skills

• Advanced skills in Microsoft Word, Excel and PowerPoint

• Some design skills such as PhotoShop, InDesign.

• Experience working with industry suppliers such as printers, photographers

• Editing and proofreading skills

• Experience with social media tools

• CRM experience such as salesforce.com preferred

We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members' ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora

*This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company's continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned

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