Associate Director, Integrated Marketing and Communications (Constituent Events)

The Associate Director, Integrated Marketing and Communications, supports the strategy, planning and execution of key Association initiatives by working across the Concern & Awareness division. This role is responsible for supporting priority initiatives that reach current and new audiences, as well as ensuring integrated marketing and communications of these initiatives to support the Alzheimer's Association brand. For example, this role works on multiple plans to help shape strategy and drive tactical implementation as a key team member for the organization's signature constituent events, including Walk to End Alzheimer's, The Longest Day and Ride to End ALZ.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Serves as part of the integrated marketing and communications team for Community and Development, including constituent events such as Walk to End Alzheimer's, The Longest Day and Ride to End ALZ.
• Supports the strategy, planning and execution of key community engagement initiatives by working across the Concern and Awareness division and with business partners to support strategic marketing and communications plans.
• Supports planning and implementation of strategic marketing and communications plans including project planning, key message development, marketing collateral development, tactical execution, and capturing success metrics.
• Writes clear, engaging mission-focused messaging for a variety of channel applications, including earned media, social media, and direct marketing; and for a range of audiences, including individuals living with Alzheimer's, family caregivers, professional care workers, researchers, and donors. Collaborates, edits and proofreads copy from business partners and other team members.
• Directs and coordinates the creation of content for constituent events, including marketing materials, advertising campaigns, websites/pages, merchandise, etc.
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  Works closely with the Integrated Marketing and Communications team's leadership to develop and continually evolve planning processes, tools, and templates to drive outcomes; ensure integration, collaboration, and cohesiveness of the various plans while maintaining simplicity and efficiency.

  
  
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  Upholds and drives the organization's and the division's commitment to diversity, equity, and inclusion and reducing and heading off health inequities.

  
  
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  Ensures exemplary stewardship and effective use of resources to drive the greatest impact for the greatest number of people.

  
  
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  Performs other duties as assigned.

  
  

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

• Exceptional strategic thinker who is creative, enthusiastic and driven
• Perspective includes the big picture and the views of various internal and external stakeholders
• Assertive, proactive leadership who takes ownership of addressing and solving issues
• Ability to engage and influence diverse staff and volunteers
• Strong organizational, analytical, problem-solving, and project management skills
• Understanding of donor engagement, corporate engagement, community engagement and the nonprofit role
• Unimpeachable commitment to ethics, integrity, honesty, and support for fellow team members
• Excellent communicator with top-notch written, verbal and presentation skills
• Ability to work under pressure, manage multiple projects and meet deadlines

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor's degree or equivalent experience in a related field
• 5+ years' experience, preferably in non profit marketing and communications.
• Experience working in a field position and a national position preferred.

Position Location: US Remote

Full time based on 37.5 hours per week minimum

Position Grade: 508, estimated salary ($78,000-$90,000)

Reports To: Director, Integrated Marketing & Communications

Who We Are:

The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

At the Alzheimer's Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer's and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer's, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer's and dementia.

The Alzheimer's Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.