Sr Manager, Digital Orchestration and Enablement (Oncology)

The US GSK oncology business is growing across 4 brands in both solid and hematology markets and the team is looking for a Sr Manager Digital Orchestration and Enablement to join the team. GSK is on a journey to modernize our marketing and is in a transition of optimizing the omnichannel delivery model, adopting newer technologies, and renewing our marketing rigor around best in class marketing. This individual will be responsible for the day-to-day omnichannel marketing operations and orchestration across 4 brands and the design and deployment of GSK's AI dynamic targeting tool in Veeva called Opportunity Engine. This person will work closely with the Non personal promotion and personal promotion marketers to orchestrate the omnichannel campaigns to achieve the brand strategies. The role will reside in the Marketing organization and report to the Head Cross Brand Initiatives / Marketing Excellence Lead and work with a broad marketing and technology matrix team.

Responsibilities:

• Build and monitor continual improvement of E2E delivery model across omnichannel campaigns for 4 brands including exploring KPIs around timelines, managing day to day relationship with deployment vendor, and cross brand management of backlog of future and live campaigns.
  • Will work with NPP marketing leads, agencies (as needed), and any other groups involved in deployment of campaigns.
  • Scope of tactics: HCP broad reach email/banner, targeted media campaigns, digital enabled rep, data driven triggered campaigns (DDCX data driven customer experience), NBAs
• Inspire and lead innovation to achieve Oncology BU continual improvement in performance of Omnichannel campaigns to meet brand sales goals by identifying opportunities and influencing across a matrix.
  • Work with brand marketing teams to drive new use cases across data triggered non personal campaigns (aka: DDCX data driven customer experience campaigns) and NBAs (Next best action alerts) including refining orchestration amongst the initiatives.
  • ID new cross brand opportunities by gaining insights derived from analytic reports and exploring audience segments.
  • Partner with DD&T to gain data governance and AI council approvals with legal for new use cases.
• Ownership of deployment of Veeva Opportunity Engine initiative with oversight on the next phase of deployment (first phase launch occurred September 2024) in partnership with brand marketing and sales operations
  • Veeva Insight Card refinements
  • Deepen coordination with marketing initiatives such as pre/post call campaigns, Veeva Survey for feedback mechanism on non-personal marketing opportunities, etc.
  • Embedding uptake and usage in the field and monitoring KPIs and impact analyses.
• Partner with Omnichannel Analytics Director and Digital Data & Tech partner on the build and usage of self-serve dashboards on campaigns across 4 brands such as:
  • Opportunity Engine dashboard
  • Verix Tovana segmentation tool
  • Omnichannel Healthcheck dashboard build
• Support running Omni Core Team meetings with attendance across 4 brands and key matrix partners.
• Support communication to marketing teams, skill building workshops aligned with GSK's Omnichannel 5 Steps process and Marketing Competencies, and other key elements of the OBU omnichannel journey.
• Support Head Cross Brand Initiatives / Marketing Excellence Lead on key cross brand initiatives (ex: Healthcare Professional Associations, Capability Training, etc.)

Why You?

Basic Qualifications:

• Bachelor's degree
• 3+ years marketing experience in the pharmaceutical/biotech industry
• 1+ years' experience building/working with KPI dashboards/performance reports.
• 1+ years utilizing marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems.
• Experience with an omnichannel landscape and vendor management in this space (ex: Service providers, AI, Machine learning, measurement).

Preferred Qualifications:

• Marketing experience that demonstrates firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management
• Experience contributing to HCP brand plans / operations plans
• Experience in field sales or sales training
• Experience with promotional copy review
• Change Management:
  • Ability to influence others and move toward a common vision or goal.
  • Able to work effectively at all levels of an organization.
  • Understanding of how people go through a change and the change process.
  • Experience with and knowledge of change management principles, methodologies, and tools.
  • Experience with large-scale organizational change efforts.
• Project Management:
  • Organized with a natural inclination for planning strategy and tactics.
  • Familiarity with project management approaches, tools, and phases of the project lifecycle.
• Learning Agility
  • Able to work in ambiguous situations.
  • Problem solving and root-cause identification skills.
  • Self-starter with proven problem solving, oral/written communication skills and large-scale project management.

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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