Digital Marketing Specialist, Hoxworth Marketing & Communication Division

University of Cincinnati
parental leave, paid time off, sick time, retirement plan
United States, Ohio, Cincinnati
Nov 22, 2024
Digital Marketing Specialist, Hoxworth Marketing & Communication Division *Current UC employees must apply internally via SuccessFactors* > http://bit.ly/UCEMPL Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to 53,235 students, more than 11,000 faculty and staff and 350,000+ living alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls "the most ambitious campus design program in the country." With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, three straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC's momentum has never been stronger. UC's annual budget stands at $1.85 billion, and its endowment totals nearly $1.8 billion. Job Overview Hoxworth Blood Center (HBC), University of Cincinnati, was founded in 1938 and serves more than 30 hospitals in 18 counties in Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Annually, Hoxworth collects more than 100,000 units of blood from local donors to help save the lives of patients in area hospitals. Hoxworth Blood Center: Saving Lives Close to Home. HBC is located within the College of Medicine and is the only Regional Blood Center owned and operated by a University in United States. The College of Medicine, Hoxworth Blood Center is recruiting a full-time (100% FTE) Digital Marketing Specialist. The incumbent will provide support for digital marketing and communication initiatives, including content and measurement. Responsible for developing and managing digital marketing strategies and campaigns. Saving lives is no easy task, but at Hoxworth Blood Center, it's what we do every day and we're looking for positive, professional individuals to join our team and help advance our lifesaving mission. If you're a detail-oriented individual with digital marketing experience, and a passion for making a difference in the lives of others, then we invite you to apply for a position at Hoxworth Blood Center. Essential Functions Develop and implement a digital marketing strategy. Responsible for digital marketing campaigns, including generating leads and conducting market research to optimize the performance of digital strategies. Track, manage, and strategize digital advertising placements and performance. Create and maintain social media content. Manage the digital marketing calendar. Create and update digital marketing reports. Manage and assess college's analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives. Work closely with the college's marketing and communication team to help maintain internal and external websites and optimize content and experience for performance. Work closely with university's technical support team to ensure accessibility, functionality, and performance of college's digital platforms, specifically ensuring compliance with sections 504 and 508 of the Americans with Disabilities Act. Perform related duties based on departmental need. This job description can be changed at any time. Required Education Bachelor's Degree. Five (5) years of relevant work experience in lieu of education requirement. Required Experience One (1) year of relevant work experience. Additional Qualifications Considered Experience with AEM and SEO. Experience with Google Ads and Google Analytics. Knowledge of Adobe Creative Suite software. Understanding of Web Content Accessibility Guidelines (WCAG). Proficiency with SEO tools. Superb verbal and written communication skills. Strong interpersonal skills. Strong problem-solving skills. Ability to work well in a team environment. Strong time management skills. Excellent multitasking skills. Strong analytical skills. Highly developed attention to detail. Ability to work in a fast-paced environment. Ability to prioritize tasks and meet deadlines. Physical Requirements/Work Environment Office environment/no specific unusual physical or environmental demands. Compensation and Benefits UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE. Competitive salary range dependent on the candidate's experience. Comprehensive insurance plans including medical, dental, vision, and prescription coverage. Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program. Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans. Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave. Tuition remission is available for employees and their eligible dependents. Enjoy discounts for on and off-campus activities and services. As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP). To learn more about why UC is a great place to work, please visit our careers page at https://www.uc.edu/careers.html. For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at jobs@uc.edu. The University of Cincinnati is an Equal Opportunity Employer. REQ:97722 SF:OMJ SF:RM SF:HEJ, SF:INS SF:HERC SF:DIV SF:LJN SF:IHE Digital Marketing Specialist, Hoxworth Marketing & Communication Division Date: Nov 15, 2024 Location: Cincinnati, OH, US Facility: Main Campus Nearest Major Market: Cincinnati Job Segment:** Technical Support, Developer, Medicare, Technology, Research, Healthcare