Director, MarTech, AdTech, and Personalization Solutions

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Director, MarTech, AdTech, and Personalization Solutions is a key member of Macy's Digital and Customer Organization. They drive solution strategy, deliver capabilities, and provide business support for the digital customer experience and media channels.

The Director would facilitate collaboration with business and technology teams, external technology providers, and various other functions. Additionally, they assist with projects that leverage capabilities available through the digital marketing solution stack and maintain ultimate ownership and accountability for operations, improvements, and user support across all paid marketing and marketing analytics solutions.

The ideal candidate is self-driven, with proven experience in developing and executing MarTech, AdTech, Personalization tech roadmaps. They should be adept at identifying new opportunities for system and process improvements, communicating program milestones, and ensuring that cross-project efforts align with the overall vision and strategy. This individual must demonstrate leadership, strategic vision, technical expertise, and strong communication skills to achieve the cross-functional alignment necessary for delivering enterprise-wide solutions and support structures.

What You Will Do

• Drive the vision, strategy, and delivery of MarTech, AdTech, and Personalization.
• Evaluate existing capabilities, processes, and business and technology gaps to establish product priorities.
• Drive analytics and campaign and journey performance measurement solutions.
• Collaborate with technology teams, media agencies, and vendors to deliver best-in-class digital marketing systems, solutions, and support to end users. Communicate effectively across business and technology teams to ensure transparency and collaboration.
• Possess expert-level knowledge of full-stack marketing technology providers, such as Adobe Experience Manager (CDP, Journey Optimizer, Journey Analytics, Adobe Analytics, Content Management) or Salesforce Marketing Cloud, and Adobe Target.
• Have experience with marketing analytics and reporting, including marketing attribution (last-click and multi-touch).
• Lead, coach, and manage members of the Personalization and Marketing Solutions team, providing direction, guidance, and prioritization while ensuring individual career growth goals are met.
• Foster a culture of innovation, engagement, agility, collaboration, and openness.
• Oversee team expense and project budget planning, forecasting, reconciliation, and expenditure.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

Skills You Will Need

Strategic Leadership: Ability to drive the vision, strategy, and delivery of MarTech, AdTech, and personalization solutions, aligning them with overall business goals.

Technical Expertise: Expert-level knowledge of full-stack marketing technology providers, such as Adobe Experience Manager (CDP, Journey Optimizer, Journey Analytics, Adobe Analytics, Content Management) and Salesforce Marketing Cloud, as well as Adobe Target.

Analytics Proficiency: Experience in driving analytics, campaign performance measurement, and marketing attribution, including both last-click and multi-touch models.

Collaboration Skills: Strong ability to facilitate collaboration across business and technology teams, media agencies, and external vendors to deliver effective digital marketing solutions.

Project Management: Experience in evaluating capabilities, processes, and technology gaps to establish product priorities and drive system improvements.

Coaching and Development: Proven ability to lead, coach, and manage teams, ensuring individual career growth while fostering a culture of innovation and collaboration.

Communication Skills: Excellent written and verbal communication skills to convey complex ideas clearly and effectively to diverse audiences.

Who You Are

• Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• 10+ years of experience in product management, management consulting, digital and marketing operations or related field. 4+ years of experience in customer experience platforms, along with direct supervisory and talent development responsibilities.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - Apply Today!

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