Multi-Media Design & Marketing Specialist

United Community Bank is in search of a Multi-Media Design and Marketing Specialist. This position will assists the Marketing Services team in the creation and development of multimedia artwork, designs, and productions that promote and enhance the image, products and services of the organization with a focus on video creation and production.

Essential Duties and Responsibilities include but not limited to the following:

• Conceptualizes, designs, and produces digital content for use in the Bank's promotional and educational materials including but not limited to advertisements and online and digital-first content and merchandising.

• Serves as lead for video projects, working with the Marketing team to plan, coordinate, produce, and publish short and long-form videos for multi-channel use.

• Coordinates the development and optimization of multi-media marketing content, campaigns, procedures, and processes.

• Creates content, performs research, and generates ideas for social media posts, contests, etc. that convey a sense of community and builds following.

• Monitors social media channels for inquires, comments, and posts that need addressed and assists in drafting and posting appropriate and timely responses.

• Assists the Marketing team in the planning, coordination, and execution of special events and community activities.

• Participates in departmental strategy and planning meetings and helps support team and company goals through timely follow-up.

• Researches and acquires artwork, photographs, illustrations, and footage, and maintains multi-media graphics library.

• Contributes to and works within the project and campaign management programs used by the team for maximum organization and efficiency.

• Provides general marketing department and assigned branch support.

• Obtains approvals for creative materials and maintains advertising files for compliance reviews.

• Develops and maintains a functional knowledge of the bank's products and services.

• Stays informed on current design, communication, and marketing trends and new technology.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.

Education and/or Experience: Position prefers an Associate's Degree and one to three years related experience and/or training. Equivalent combination of education and experience will be considered.

Communication Skills: Ability to read, analyze, and interpret general business periodicals, journals, procedures, or governmental regulations. Ability to write reports, business correspondence, and procedural manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and general public.

Computer Skills: Ability to be proficient with Adobe Creative Suite, specifically Premier Pro, After Effects, Photoshop, InDesign, and Illustrator. Ability to be proficient with online, digital, and social media channels, specifically Facebook, Twitter, YouTube, Instagram, and LinkedIn.

Mathematical Skills: Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Physical Demands: The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.