Branding Specialist Intern (Summer 2025)

Job Responsibilites:

Brand governance

• Monitor, review, and respond to governance-related requests received through the Brand Help Desk and route complex questions to appropriate team members as needed
• Identify gaps in guidelines based on real-life applications received through the Brand Help Desk
• Continuously develop brand expertise and apply learnings to drive consistency within the Lenovo brand
• Support the development and implementation of brand governance processes
• Support brand advocacy initiatives and tasks as assigned
• Proactively audit Lenovo-branded content to ensure brand alignment

Brand communications

• Coordinate content for the 'Unboxing the brand' newsletter to the broader marketing organization on important brand updates
• Maintain distribution lists for two target audiences (WW employees and creative agencies) on internal and external platforms

Brand platform management

• Review content and participate in site audits/QA of Brand World platform and brand resources (PDF toolkits, templates, tools, etc.), assess for necessary changes and/or outdated/inaccessible content
• Review and analyze Brand World site analytics, assess for trends/impact and craft actionable insights

Basic Qualifications:

• Currently enrolled in a relevant academic program (e.g., marketing, communications, graphic design, business)

Preferred Qualifications:

• Strong interest in branding, marketing, or related fields
• Excellent communication skills, both written and verbal
• Creative thinking and problem-solving abilities

• Basic understanding of branding principles and concepts
• Ability to work independently and collaboratively within a team
• Attention to detail and a keen eye for design aesthetics
• Enthusiasm for learning and willingness to take on new challenges