Retail Market and Activation ManagerVenice, CA

We're looking for a Retail Marketing & Activation Manager who thrives on building, not just executing, tools, strategies, and programs that drive retail excellence and sales effectiveness. In this role, you'll own the creation, execution, and optimization of in-store strategies and sales enablement tools that support our brand across key retail and distributor channels. You'll play a critical role in ensuring that our products are not only available but also highly visible, differentiated, and positioned to win at the point of sale.

We're seeking someone with a proven track record in developing retail sales playbooks, POS programs, and data-driven strategies that empower sales and distribution teams to perform at their best.

***This is a hybrid position and must be willing and able to work 2-3 days a week on-site in our Venice, CA office.

What You'll Be Responsible For:

Sales Enablement & Sales Material Development:

• Build and maintain all sales enablement tools, including sales sheets, pitch decks, one-pagers, and channel-specific playbooks
• Translate brand and category insights into compelling retail stories and tools that drive sales team effectiveness
• Own and evolve the Rainforest Sales and Distribution site - a central hub for sales tools, reporting, and execution resources
• Lead sales blitz planning and tool creation, ensuring alignment with distribution and key account priorities
• Partner with internal teams to facilitate trainings and reinforce messaging across field and distributor teams

POS Program Ownership:

• Develop and lead end-to-end POS strategies: from planning and sourcing to budgeting, placement, and performance analysis
• Manage POS inventory, vendor relationships, quality control, and fulfillment
• Create and track POS performance metrics, including in-store visibility, trial and awareness impact, and ROI
• Partner cross-functionally to streamline POS budgeting and vendor contract management while maintaining quality and brand standards

Retail Execution & Category Strategy:

• Define and refine executional excellence standards, including in-store guidelines, display flow, and placement strategy
• Work closely with the category and BI teams to turn insights into action, ensuring data supports every retail activation
• Provide strategic input into channel prioritization, placement opportunities, and growth initiatives based on performance analysis
• Lead IMA (Independent Merchandising Agreements) planning, budget alignment, and performance tracking

Trade & Event Marketing:

• Collaborate with marketing and key accounts on annual trade show strategy and event planning
• Lead commercial presence at key trade shows, managing assets and activation materials to ensure cohesive brand experience

What You'll Bring:

• 5+ years in CPG, with experience in retail activation, sales enablement, or trade marketing
• Strong portfolio of developed sales materials and playbooks
• Hands-on ownership of POS strategy and execution, not just fulfillment
• Data-savvy and able to translate insights into compelling sales tools
• Demonstrated ownership mindset, with the ability to build and lead cross-functional projects
• Excellent communication and cross-functional collaboration skills
• Bonus: experience with salesforce, SPINS, Nielsen, or retail reporting systems

Minimum Requirements:

• High school diploma or GED (Bachelor's preferred)
• Strong organizational and project management skills
• Comfort with managing budgets, vendors, and inventory
• Must be at least 21 years old
• Spanish or other language fluency a plus

Travel & Physical Requirements:

• Travel is as needed for market support.
• Employee is regularly required to use hands to handle, or feel; reach with hands and arms; and talk or hear.
• Employee frequently is required to walk and sit.
• Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
• Employee must regularly lift and/or move up to 25 pounds as needed.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Exposed to moving mechanical parts and outside weather conditions.
• Noise level in the work environment is usually moderate.
• Various vehicle and equipment operations.

What we offer:

Yerba Madre-formerly Guayaki Yerba Mate-is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning "Mother Herb," is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations -a reflection of the values the brand has championed since day one.

Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.

In 2025, the brand became the world's first yerba mate to achieve Regenerative Organic Certified Gold status-setting a new global standard for ecological integrity, cultural respect, and environmental restoration.

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.