New 
Digital Marketing Operations
 International Flavors and Fragrances | |
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 Jan 16, 2025 | |
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Job Summary Lead and Data Management *
Support ongoing lead management process updates
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Educate teams on the lead management process, including lead nurturing, follow-up, and handoff to sales, and develop standard operating procedures (SOPs) for lead handling.
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Implement systems to capture lead data from various sources such as website forms, social media, email campaigns, and events, managing cross channel integrations as needed
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Work with agency to develop
lead scoring models to prioritize leads and segment them for targeted marketing efforts and handoff to sales
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Work with agency to regularly update and clean the
database, and
ensure compliance with data protection regulations. Governance and Training *
Manage ongoing lead management governance and process
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Manage SFDC campaign governance, tags for campaigns, sending campaigns to comms team for
showpad
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Channel governance and compliance
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Develops and drives digital governance
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Align with sales and marketing teams on lead qualification criteria and processes, fostering collaboration between teams and ensuring use of campaigns in opportunities to track pipeline influence
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Performance Metrics and KPIs
: Train teams on tracking and interpreting key performance indicators (KPIs) related to lead generation and sales, encouraging regular review of performance metrics. Data Analysis and Reporting: *
Analyze lead data to identify trends, behaviors, and opportunities.
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Generate reports on lead generation performance, conversion rates, and sales pipeline status.
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Use insights to optimize marketing strategies and improve lead quality.
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Channel and tool reporting and insights for next steps based on data
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Reports on overall digital impact
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Analyze lead data to identify trends, generate reports on lead generation performance, and use insights to optimize marketing strategies.
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Monitor and analyze the performance of integrated digital channels, using data to refine strategies and improve overall marketing effectiveness
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Measure and report on the effectiveness of marketing campaigns.
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Analyze market trends and customer data to provide actionable insights.
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability. Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more | |