Digital Web Marketing Analyst

Job Title: Digital Web Marketing Analyst

Location: Southfield, MI

Work Arrangement: ON-SITE

Tenneco is one of the world's leading designer, manufacturers, and marketers of automotive products for original equipment and aftermarket customers, with approximately 65,000 team members working at more than 200 sites worldwide. Through our four business groups, DRiV, Performance Solutions, Clean Air and Powertrain, Tenneco is driving advancements in global mobility by delivering technology solutions for diversified global markets, including light vehicle, commercial truck, off-highway, industrial, motorsport and the aftermarket.

We are seeking a highly skilled and motivated Web Marketing Analyst to help oversee and manage DRiV's user-facing brand sites, with a particular focus on our automotive parts catalog for the Heavy-Duty Automotive division. The ideal candidate will be responsible for helping to developing and executing digital marketing strategies to enhance user experience, drive traffic, and increase online sales. This role requires a deep understanding of the automotive industry, strong technical skills, and strong organizational and project management experience.

Essential Duties and Responsibilities:

• Website Management:Oversee the day-to-day management of the website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
• Leading New Development Projects: Act as the representative of Digital Marketing in cross functional teams insuring the successful delivery web-based requirements.
• Collaborate with External Agencies: Work closely with the creative, technical, and social vendors when needed to ensure resources are optimally used.
• Project Management: Be able to effectively manage timelines and deliverables of for own tasks, but also deliverables of internal and external team members.

Minimum Requirements:

Education:

• Bachelor's degree in related field required.

Experience:

• 3-5 years professional experience
• Experience with content management systems, AEM preferred.

Skills:

• Strong understanding of the automotive parts industry.
• Former marketing or agency experience a plus.
• Strong technical skills specifically around web development
  
  
  
  • UI/UX Best Practices
  • SEO Best Practices
  
  
  
  

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.