Senior Manager Consumer Insights Health and Wellness

req42256

Employment Type: Regular

Location: HORSHAM,PA

Have you ever enjoyed Arnold, Brownberry or Oroweat
bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee,
Entenmann's or Marinela cake or donut? If the answer is yes, then you know
Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers,
offices and on sales routes work to ensure our consumers have the freshest
products at every meal. In addition to competitive pay and benefits, we provide
a safe and inclusive work environment that appreciates diversity, promotes
development and allows our associates to be their authentic selves.

Description:

#LI-VB1

Come join the largest baking company in the world and
our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Great Annual Salary
range - $105,800 - $148,100

Annual
Bonus Eligibility

Comprehensive
Benefits Package

Paid
Time Off

401k
& Company Match

Position Summary:

Grupo Bimbo (GB) is the world's largest baking company with over 150,000 associates working in 34 countries to ensure that consumers have access to the freshest, highest quality grain-based baked goods and snacks every day. Guided by our Purpose: To Nourish a Better World, Grupo Bimbo associates are proud, passionate, and committed to making a difference in our communities while growing and developing in their professional and personal lives every day.

While GB has many products and brands dedicated to bringing healthy products to consumers, we believe there is more for us to do in this space. GB has the right to win in Health and Wellness because bread and other baked goods are grain-based foods that are inherently foundational to contributing positively to a healthy diet. Bread is "real food", made through natural processes, using healthy ingredients. What's more, GB is the world's baking leader with world class talent, facilities, and processes.

The Senior Manager of Health & Wellness Insights will contribute to Grupo Bimbo's Purpose through the development of a deep and complex understanding of the H&W consumer, shopper, and healthy product white space.

Working closely with the H&W Portfolio VP as well as internal and external stakeholders, this team member will be a trusted advisor and champion of the H&W consumer and food space. The associate will define, oversee, and manage research methods, tools, converting the insights to actionable, inspiring output to drive timely decisions and successful innovation launches.

The position is responsible for displaying a consumer mindset to support and drive the business, including building formal frameworks and methodologies while leveraging existing resources to build brand equity and drive profitable growth.

The ideal candidate should be proficient in a variety of research techniques and suppliers, familiar with consumer methods to uncover implicit in addition to explicit drivers and needs and have an experienced approach to business decisions.

This position reports to the VP of H&W Portfolio, North America, but will also interact regularly with the Consumer Insights group within the Marketing Center of Excellence.

Key Job Responsibilities:

• Become a key organizational expert on the H&W Consumer cohort. Help us to define the various H&W consumer profiles, identifying the nuances and opportunities to reach these various consumers.
• Build and Champion the H&W Consumer Insights strategy and vision to deliver our needs for our growth goals.
• Develop a research approach and analyze and synthesize results from consumer research studies, trends, syndicated data, market audits, along with other internal/external sources. Translate findings into business innovation insights and action plan.
• Collaborate with key business partners (leadership, Global H&W Team, Corporate Strategy Team, Venture and M&A, Marketing, etc.) to identify insight needs, develop customized solutions, align to what we need to know, and build to answers and outcomes, translating these business needs into research plans.
• Create clear and inspiring presentations highlighting insights work and bringing H&W selling stories to life.
• Create streamlined reports using various sources, compiling results into a concise, meaningful, actionable format.
• Demonstrated mastery of syndicated data systems and other data sources to incorporate into evidence-based innovation recommendations and plans.

Position Requirements:

Key Behavioral Competencies:

• Entrepreneurial mindset: We are seeking a candidate who embraces agility and an owner's mindset. You take direct ownership of objectives, with high levels of self-assurance and resilience to achieve goals.
• Passion for Winning: A results orientation and bias towards action where the individual is willing to stretch to accomplish goals and "make it happen."
• Changemaker: Energy, enthusiasm, commitment, courage and entrepreneurial excitement. You are a self-starter and energized by the opportunity to build something better.
• Process Thinker: able to think independently and strategically, developing and completing a series of goals and tactics with minimal supervision. You proactively engage and consider how other departments or how the outside world will respond.
• Collaborative: The candidate will be a team player and strong collaborator who flourishes in a diverse environment and works well with different personality types. Strong interpersonal skills and a heart for building effective working relationships.
• Leadership: Outstanding leadership and partnering capabilities, with a competitive and collaborative style. Ability to persuade and the courage to push through obstacles. Positive, curious, creative and innovative thinker with the ability to energize and influence. Ability to coach and manage people without having direct organizational authority.
• Data Driven: The candidate will have strong analytical skills and the ability to manipulate data and develop findings from multiple sources. Passion for methods to better understand consumer demand and needs (spoken or not). Proven track record of developing and deploying new ways to bring better insightful thinking, approaches, and ideas to innovation. Pushing past the status quo is a must.
• Strong Communicator: The candidate will have strong communication skills to share, update and present information in a clear and concise manner. Excellent persuasive communication skills, written, verbal, and presentation. Ability to multi-task, organize time, and lead groups with minimal direction.
• Organized: Possesses strong Project Management skills and can juggle multiple projects. Can take strategic plans and map out a path to achieving them.

Education and Work History:

Bachelor's degree in business, psychology, social studies, anthropology, or similar. Master's degree preferred.

• 7+ years in consumer insights/analytics, preferably in innovation, showing career progression); 10+ years preferable.
• Demonstrated mastery of innovation from business growth goals to strategy, to innovation project prioritization/selection, idea development for all launch touchpoints, setting of launch metrics (year 1-2), all while driving alignment.
• Demonstrated mastery of syndicated data systems and ability to incorporate insight into fact-based presentations / recommendations.
• Demonstrated analytical skills with the ability to generate innovative ideas and business insights from diverse data sources. Some experimentation / project experience using Gen AI assisted tools preferred.
• Computer skills and proficiency with PowerPoint, Excel, and other software/applications.
• Domestic Travel: 10-20%.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a
policy that provides equal employment opportunity for applicants and employees
regardless of race, color, religion, sex (including pregnancy, sexual
orientation, or gender identity), national origin, age, disability, genetic
information, marital status, veteran status, any other classification protected
by law.