Social Media Manager

About the Role:

The Marketing team at PitchBook is critical to fueling the company's growth by using a variety of strategies to increase brand awareness and support our Sales and Customer Success departments in growing and retaining our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

Reporting to the Director of Communications, the Social Media Manager is responsible for driving strategy, managing and executing our social media content to drive brand awareness, engagement, and lead generation. This role requires a blend of brand strategy, content creation, graphic design and multimedia skills, and data-driven analysis to optimize our social media efforts across various platforms. They will work closely with our communications, creative, and go-to-market campaigns teams to develop compelling social media content that resonates with our target audiences, are tailored for different platforms, and are aligned with marketing's strategic initiatives. This role must have a strong understanding of PitchBook's business, suite of products, target audience and market trends as well as PitchBook's brand voice, tone, and design standards. They must be a self-starter that can anticipate and proactively identify opportunities to execute best-in-class evergreen and campaign-based social media content, while also maintaining a comprehensive content calendar. This role will require a passion for narrative storytelling and developing innovative, effective content campaigns across different channels, as well as testing creative hypotheses, reporting on learnings, and building on strategic insights.

Primary Job Responsibilities:

• Develop, maintain, and execute a comprehensive social media content calendar aligned with business goals, marketing campaigns and strategic initiatives
• Create engaging and informative content tailored to various social media platforms, including LinkedIn, YouTube, Twitter, Facebook, and Instagram
• Write compelling copy that reflects the brand's voice and positions the company as a thought leader in the financial industry
• Collaborate effectively with internal teams to source and develop content, including PR, research, news, creative, employee engagement, and internal communications
• Collaborate and coordinate social media posts and campaigns with digital marketing and paid social media teams to align and optimizeperformance marketing
• Design eye-catching graphics and images to enhance the visual appeal of our social media posts
• Utilize multimedia tools to create dynamic content, such as animations, video, and interactive posts
• Collaborate with our in-house creative team to ensure all content adheres to brand guidelines and maintains a consistent visual identity across platforms
• Monitor, analyze, and report on key social media metrics and performance indicators
• Provide insights and recommendations based on data to optimize content strategy and improve engagement and reach
• Utilize social media management and analytics tools to track campaign success and refine tactics based on performance
• Stay informed about social media trends, tools, and best practices to ensure the company remains at the forefront of digital marketing
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Skills and Qualifications:

• 2+ years of B2B experience producing and managing social media content from brief through execution
• Strong graphic design skills, with experience using tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Bachelors Degree, preferably in Marketing, Communication, and/or Business
• In-depth knowledge and understanding of social media platforms and how they're evolving, as well as their respective audiences and strategies
• Ability to distill complicated content to digestible social media efforts - experience in financial technology is ideal
• Experience working on international programs or projects
• Exposure to media relations and/or crisis communications is ideal but not required
• Experience with multimedia content creation, including video production and editing with tools like Premiere and After Effects
• Analytical mindset with experience in reporting and using analytics tools (Sprinklr, Google Analytics, etc.)
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team and manage multiple projects simultaneously
• A keen eye for detail and a passion for staying updated with digital marketing trends
• Strong team ethic and collaborative work style, but must be able to work independently, assume responsibility and be accountable
• Proven initiative, judgment, discretion, and project management abilities with a focus on accuracy

Benefits + Compensation at PitchBook:

Physical Health

• Comprehensive health benefits
• Additional medical wellness incentives
• STD, LTD, AD&D, and life insurance

Emotional Health

• Paid sabbatical program after four years
• Paid family and paternity leave
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend
• Robust training programs on industry and soft skills
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days

Social Health

• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program
• Quarterly team building events

Financial Health

• 401k match
• Shared ownership employee stock program
• Monthly transportation stipend

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

Compensation

• Annual base salary: $75,000-$92,700
• Target annual bonus percentage: 10%

*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location.

Working Conditions:

We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have some flexibility to work remotely. Most roles work in the office 3+ days/week, and some are expected to work in the office 4-5 days/week. The current expectation for this role is that you are working in the office 3+days/week and that you are in the office full-time during the training period, for which the length varies by role. During an initial phone screen, the team will discuss expectations for this specific position.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

Life At PB:

We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It's our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we've heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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