Director of Marketing

Position Summary: Provide strategic marketing leadership to elevate The Morton Arboretum's brand and mission. Manage the development of advertising and marketing strategies to drive awareness and engagement with new and existing audiences to meet revenue goals and increase customer loyalty. Lead a team of marketers to provide brand marketing support for all Arboretum departments.

Essential Functions:

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  Lead and manage the Arboretum's paid media planning and buying agency, cultivating a collaborative and productive relationship with clear metrics for all media. Partner with external media agency and internal teams to conceptualize and deliver campaigns of varied scale to reach a diversity of audiences.

  
  
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  Develop lifecycle marketing strategies and plans that support revenue and attendance goals ranging from exhibitions to fundraising, educational programs, and special events. Collaborate with internal partners to define and meet attendance, revenue, and other mission-related goals for initiatives.

  
  
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  Harness community voices and insights to attract new and diverse audiences to engage with the Arboretum. Lead cross-departmental initiatives to reach new audiences.

  
  
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  Develop digital strategies that position the Arboretum's brand and build online engagement. Oversee the Digital Marketing Manager and the evolution of key tools including the website, mobile apps, and e-communications.

  
  
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  Oversee the development of content marketing strategies that tell a compelling story for and position the Arboretum across channels. Partner with the Creative Director, Director of Public Relations, and the broader team to develop content plans aligned with institutional priorities, synchronize communications timing, and ensure consistency of messaging through all audience touch points.

  
  
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  Regularly report on marketing metrics linked back to attendance and earned revenue goals. Review and leverage CRM and audience data on an ongoing basis to inform marketing efforts.

  
  
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  Stay attuned to trends and pursue innovative and creative marketing partnerships and avenues to position the Arboretum in timely and relevant ways.

  
  
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  Manage the marketing budget in an accurate and timely manner. Ensure proactive and clear communication throughout projects.

  
  
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  Demonstrate alignment with the Arboretum's employee core values.

  
  
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  Other duties as assigned.

  
  

Supervisory Responsibilities:

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  Serve in a supervisory capacity of one or more employees, providing leadership guidance and communicating the organization's goals. This includes:

  
  
  
  
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    Hiring, training, coaching and developing team members, by providing recognition and feedback, and evaluating performance

    
    
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    Ensuring that team members adhere to the Arboretum's policies and procedures, and maintaining a safe and compliant work environment

    
    
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    Building and maintaining positive working relationships with team members, colleagues, and other partners to foster a collaborative and supportive work environment

    
    
  
  
  
  

Qualifications: Bachelor's degree in marketing, communications, or related field required. 8+ years of related professional experience required. Supervisory and management experience required. Demonstrated strategic development of marketing campaigns in partnership with design and public relations teams required. Requires paid media expertise and excellent writing and grammar skills. Requires a solid understanding of digital marketing strategy, analytics, audience research, and trends. Salesforce experience is a plus. Experience in a public garden, museum, advertising agency, nonprofit, or related organization preferred. Knowledge of Google Analytics preferred.

Success Factors: Earnest appreciation for the mission and work of an arboretum. Proactive, innovative professional with a collaborative style and a strong service mentality. Strong communication, presentation, and leadership skills with the ability to motivate a team and drive multiple initiatives simultaneously. Positive attitude and strong work ethic. Highly organized in planning, budgeting, and execution. Open to input and a lifelong learner.

Physical Demands and Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

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  Physical Demands: Requires some physical activity: limited carrying and lifting (up to 25 lbs.), some local and national travel.

  
  
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  Work Environment: Office environment. Work is performed primarily indoors.

  
  
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  Equipment: General office equipment.

  
  
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  Schedule: Position requires occasional extended work hours, including evenings and weekends.
  

  
  

For full consideration, please include a cover letter and resume with your application.

The expected hiring range for this position is $100,000-$120,000. This position is also eligible for a competitive benefits package.

The Morton Arboretum is a champion for diversity, supporting a culture of inclusion that attracts, inspires, and engages people to achieve success. The Arboretum is committed to hire and develop employees based on job-related qualifications irrespective of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, or veteran status. To increase diversity in professions related to the public garden realm, we encourage applications from underrepresented minorities, persons with disabilities, and veterans.

The Morton Arboretum is dedicated to complying with our obligations as an equal opportunity/affirmative action employer. All applicants are guaranteed equal consideration for employment