Associate Manager, Digital Experience - Team Sports

New Balance Athletics, Inc.
medical insurance, life insurance, vision insurance, parental leave, short term disability, tuition reimbursement, 401(k)
United States, Massachusetts, Brighton
Feb 17, 2025
Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: The Associate Manager Digital Experience plays a key role in the Team Sports eCommerce business and is essential for delivering a best-in-class user experience by driving the execution of initiatives key to the Team Sport business. This person will identify and prioritize site enhancements and new functionalities as well as support the overall site experience and site merchandising strategy. MAJOR ACCOUNTABILITIES: Drive a best-in-class site experience by managing and executing a site merchandising strategy. Create seasonally relevant digital experiences and promotions plans, while ensuring site best practices within the user interface. Manage content activation for site and selling tools. Align with marketing and NB.com to maintain consistency throughout the consumer journey. Develop and maintain site reporting to determine traffic and feature usage, setting benchmarks and analyzing future site development requests. Provide leadership with recommendations to help shape the go forward strategy. Develop and refine customer site journey by persona based on reporting and future feature roll out. Partner with NB.com and Sales to ensure strategies are aligned while providing the right digital exposure to the right customer at the right time. Subject-matter expert on digital functionality and systems, launching and communicating new website functionality and usability improvements. This involves phases of brainstorming and concept, design, development planning, testing, launch/site support and post audit. Participate in prioritizing site enhancements with development team; work with development team to review projects daily. Provide timelines and status updates to business while attending sprint planning meetings within an Agile framework. Provide digital merchandising levers and promotional tools to sales to maximize assortment selling opportunities. REQUIREMENTS FOR SUCCESS: Minimum of 2 years of relevant experience in eCommerce, Marketing, and CRM within a retail environment Proficient PC skills, including MS Office Suite and advanced Excel skills Proficient in Adobe or Google Analytics Aptitude to analyze discrete data to identify trends, issues, and opportunities Ability to demonstrate critical thinking and problem-solving skills Understanding of both merchant and site analytics along with the ability to synthesize and provide insights from the data Must be organized and detailed originated Demonstrate strong problem-solving skills Ability to effectively communicate across multiple organizational stakeholders and gain consensus Confident in presenting to groups and hosting in person and virtual meetings Ability to hold multiple parties accountable to deadlines and deliverables Proactive, "can-do" attitude is a must Passion for Sport Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.