Sr. Go-to-Market and Segmentation Manager

WillScot
life insurance, paid time off, tuition reimbursement, 401(k)
United States, Arizona, Phoenix
Feb 17, 2025
At WillScot (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative exible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico. Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent.We're deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us! ABOUT THE JOB: The Senior Go-to-Market (GTM) and Segmentation Manager is responsible for driving the development and execution of strategic go-to-market plans and market segmentation initiatives at WillScot. This role ensures alignment between market opportunities, customer needs, and the company's sales, marketing, and product strategies. Additionally, the Senior Manager will play a proactive role in influencing and optimizing sales resource deployment, market coverage, and goal-setting to ensure maximum market impact and revenue growth. WHAT YOU'LL BE DOING: Develop and Execute Go-to-Market Strategies: Design and implement comprehensive go-to-market strategies to drive market penetration and revenue growth with right product differentiation Optimize WillScot's Segmentation, GTM, and Coverage Model: Develop and refine segmentation models and go-to-market approaches to effectively target and engage key customer segments. Influence and align sales resource deployment strategies based on market opportunities and customer demand. Provide data-driven recommendations to optimize market coverage, ensuring key segments and regions are adequately served. Create Non-Traditional Channel Strategy: Identify and develop non-traditional channels to expand market reach and drive incremental growth. Build Growth Plays for GTM: Design and implement growth plays to accelerate go-to-market efforts and achieve business objectives. Goal Setting: Collaborate with sales leadership to develop and refine annual and quarterly goal-setting processes, ensuring targets are aligned with market dynamics and organizational objectives. Cross-Functional Collaboration: Work closely with sales, product development, and marketing teams to ensure alignment and execution of go-to-market plans. Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and make data-driven adjustments as needed. Regularly analyze sales performance metrics to identify gaps or opportunities for resource reallocation and improved coverage. Provide leadership with detailed reports and recommendations for improvement. Competitive Analysis: Conduct thorough competitive analysis to identify market opportunities and threats, and develop strategies to maintain a competitive edge. Customer Insights: Gather and analyze customer feedback to inform product development and commercial strategies. Leadership and Mentorship: Provide leadership and mentorship to junior team members (COE in India), fostering a culture of continuous improvement and professional growth. Analytical bend of mind: Build data driven analytical user cases for commercial ROI and CTM, Targeting and segmentation projects EDUCATION AND QUALIFICATIONS: Qualifications: Bachelor's degree in marketing, Business Administration, or a related field; Master's/MBA preferred. Minimumof 7 years of leadership experience. Minimum of 9 years of experience in Analytics, market segmentation, or related roles. Strong analytical skills with the ability to interpret complex data and make strategic decisions. Excellent communication and interpersonal skills. Proven track record of successfully launching products and driving market growth. Ability to work in a fast-paced, dynamic environment. Key Competencies: Strategic thinking with a results-oriented mindset. Analytical and data-driven decision-making. Ability to manage multiple projects and priorities simultaneously. Strong leadership and stakeholder management skills. Proactive in identifying and implementing resource and goal-setting optimizations. Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed. All regular WillScot Holdings Corp. positions offer generous benefits including medical, dental, vision, disability and life insurance, paid time off, Company holidays, tuition reimbursement, and 401(k) with match. Most positions also have variable pay opportunities including commission or bonus, performance rewards, or incentive programs. More information about benefits may be foundhere. WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!