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Assistant Director of Marketing and Communications

Northern Kentucky University
20 Campbell Drive (Show on map)
Feb 18, 2025
Posting Details
Position Information


Working Title Assistant Director of Marketing and Communications
Department Undergraduate Admissions
Compensation Title Asst. Director, Mktg, & Communications
Position Number 30029551
Position Status Regular
Work Schedule
Mon-Fri 8:15-4:30 PM and select evening and weekends.
Hours per Week 37.5
Months per Year 12
Commitment to Inclusive Excellence
Northern Kentucky University is an Equal Opportunity/Equal Access institution. We embrace inclusiveness, equity, and global awareness in all dimensions of our work and seek excellence through diversity among our students, administrators, faculty, and staff. Application by members of diverse groups is encouraged.
Purpose of Position
The Assistant Director of Marketing and Communications is responsible for:

  • The development and implementation of the Admissions' strategic marketing and communication plans;
  • design and content of marketing messaging and communication material;
  • oversight and delivery of Admissions' marketing communications, social media platforms, and website;
  • In coordination with the Admissions' leadership, executes external communications, including direct mailings, emails, promotions, and external events.

Primary Responsibilities

  • The development and implementation of the Admissions' strategic marketing and communication plans.
  • Create compelling content for a variety of platforms, including the university website, social media, email campaigns, print materials, and presentations.
  • Oversight and delivery of Admissions' marketing communications, social media platforms, and website.
  • Executes external communications, including direct mailings, emails, promotions, and external events, including analyzing data and trends to assess the effectiveness of communication strategies and recommend improvements.
  • Meeting with campus constituents to align and realize marketing and communications strategy, including collaboration with the University's marketing and communications team to align admissions messaging with institutional branding.
  • Attending and assisting with Admissions events (on and off campus).

Qualifications

  • Demonstrated experience with marketing and design, social media management, and website design.
  • Ability to write persuasively and demonstrate an understanding and incorporation of data.
  • Successful demonstration of balancing multiple tasks and communication campaigns.
  • Experience with Microsoft Office software, web content management, and related marketing design platforms.
  • Experience with Slate CRM mailing campaigns preferred.

Minimum Education Bachelor's Degree
Preferred Education Bachelor's Degree
Minimum Experience 2 years
Salary
Pay Grade S70
Posting Detail Information


Requisition Number 2025S2178
Job Open Date 02/17/2025
Job Close Date
Quick Link https://jobs.nku.edu/postings/14663
Is this an internal only posting?
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