Social Media Manager

Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman, Black+Decker, Farberware, Breadman, Juiceman, Russell Hobbs and Remington. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.

The Social Media Manager is responsible for developing, implementing, and managing the company's social media strategy to enhance brand awareness, drive engagement, and support marketing objectives. This role involves creating engaging content, monitoring social media trends, analyzing metrics, and building relationships with online communities. The Social Media Manager works closely with other marketing team members to ensure brand consistency and effectively communicate the company's voice across all digital platforms.

• Develop and manage social media strategies.
• Create, curate, and manage high-quality content across various social media platforms
• Monitor social media channels and engage with followers, responding to comments, messages, and inquiries in a timely manner.
• Create monthly content calendars and campaign strategies.
• Analyze social media trends, performance metrics, and audience insights to optimize campaigns.
• Collaborate with the marketing and design teams to ensure brand consistency across digital channels.
• Stay up to date with industry trends, tools, and best practices to keep the company's social presence innovative and competitive.
• Manage paid social media campaigns and advertisements to maximize ROI.
• Track and report on social media KPIs, providing recommendations for improvement.
• Optimize content for different social platforms
• Manage influencer and partnership relationships to expand reach and engagement.

• Bachelor's degree in marketing, Communications, or a related field.
• Minimum 4 years of social media management experience.

• Proven track record of growing and engaging social media communities
• Strong knowledge of social media platforms, tools, and best practices.
• Experience with AI tool.
• Excellent written and verbal communication skills.
• Experience with social media advertising and campaign management.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and strong attention to detail.

Working conditions are normal for an office environment.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

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