Director of Social Media

General Summary of Position:

Reporting to the Executive Director of Enrollment Marketing, the Director of Social Media serves as the voice of the university on social media platforms. This role focuses on developing and implementing a comprehensive social media strategy, creating engaging content, advancing UMass Lowell's brand on social, and fostering interaction and community engagement with the intention to create social communities that will attract and welcome prospective students, as well as engage employees, alumni, opinion leaders and the public. The Director will ensure the university's presence is strong across all social media channels and will coordinate with various campus departments to maintain consistency in messaging and branding.

Minimum Qualifications (Required):

• Bachelor's degree in journalism, English, marketing, communications or a related field.
• Minimum of 7 years' experience in social media, communications, marketing or another field with a significant social media component
• Strong multimedia skills, including video creation and editing, photography, Photoshop and other multimedia tools and software programs
• Excellent interpersonal, verbal and written skills and experience representing an organization on social media
• Detailed understanding of social media trends, social platforms (including Instagram, TikTok, Facebook, LinkedIN, Twitter/X, YouTube, Snapchat) audience demographics, social measurement and analytics
• Strong leadership and management skills with experience providing strategic communications counsel to senior organizational leaders and working collaboratively with peers to achieve results

Preferred Qualifications:

• Experience in social media a large, complex organization
• Familiarity or experience with higher education, specifically prospective and current student audiences and university dynamics and administrative organization

Special Instructions to Applicants:

Only Internal Professional (SEIU 888 Professional Union) Bargaining candidates will be considered during the first 10 business days of the posting. All other candidates will be considered after that period.

This is an SEIU 888 Professional Union position, Grade P20.

Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applications is received.

Please include a resume and cover letter with your application. Names and contact information of three references will be required during the application process.