Digital Strategy Manager (Home Care)

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Hybrid - Ewing, NJ

At Church & Dwight, we value talented professionals with a strong desire to make a positive impact in our company. As a rapidly growing organization, we are always seeking passionate and creative individuals whose action-oriented mindset will foster continued growth throughout our leading brands.

Church & Dwight is looking for a passionate and talented Digital Strategy Manager to join our newly established Digital Strategy team within the Digital Growth function. This role is responsible for holistic full-funnel digital strategy and deployment to impact consumers across all points of the digital journey (inclusive of digital media, search, social, influencer, CRM, website, etc). The Digital Strategy Manager serves as a strategic leader, owning digital planning and aspects of the implementation process for their assigned Business Unit. This role requires strategic planning and amplification of major campaigns and product launches in partnership with the core Digital Strategy team, brand teams and key agency partners.

Accountabilities and Responsibilities

• Be a key centralized resident expert for digital touchpoints and platforms and ensure data-driven holistic content strategy is utilized across the digital ecosystem (i.e. Social, Search, Video/Programmatic, Owned, Web).

• Maintain expertise in evolving best practices across digital and media platforms, hone platform insights related to category and brands to elevate performance. Champion adherence to best practices across agency and internal brand partners.

• Partner closely with Associate Community Manager who is accountable for social and influencer, to drive synergies and opportunities to fuel a consistent and distinct brand experience end-to-end.

• Collaborate with cross functional team members around digital touchpoints (EBMs/Retail Media/Shopper Marketing/Synergy Web Projects) to ensure alignment and consistency of consumer digital experience, as well as shared learnings.

• Collaborate with Measurement Team to provide meaningful, actionable monthly wraps. Based on prior month results, provide quarterly recommendations for paid digital spend adjustments and/or optimizations. Analyze data and recommend changes to existing strategies to improve performance.

• Attend brand flex (planning) meetings and conversation to ensure digital strategy is developed in line with brand strategy and competitive intelligence.

• Translate brand strategy to digital strategy via thoughtful and performance-driven executional tactics and deliver on them with cross-functional teams (Brand, E-comm, DTC, Pure Play, IT, etc.) and agency partners (media/creative).

• Lead the strategy and execution of corporate tentpoles for SBU (e.g. NYNY, Spring Cleaning, BTS, Holiday, Baby).

• Imbed learning agenda, aligned with Analytics Team, into SBU teams via always-on digital test & learns.

Education And Experience

• Bachelor's Degree Required, MBA a plus.

• 5+ years related experience - Marketing, Digital Marketing/Media, social media

• Solid track record for developing and leading high performing teams and broad digital programs

• Comfortable navigating ambiguity and complex matrixes

• Exceptional written and verbal communication skills

• Strong time management and organization skills; able to prioritize and manage multiple brands and projects

• Comfortable working in a fast-paced, energetic and matrixed environment

Skills and Competencies

Tech Skills

• Evaluate and decide which tech and vendor to leverage to stay ahead of curve.

• Solid understanding of CMS platforms, social media analytics tools, ads manager platforms, media dashboards, SEO, SEM, email marketing tools, and affiliate marketing platforms.

• Understanding of Design Principles (UX/UI) and how to leverage Marketing Automation & CRM.

Leadership Skills

• Articulate What Success Looks Like for an SBU in digital space.

• Provide clear direction and communication to stakeholders, team members and agency partners.

• Comfortable identifying and/or leveraging varying sets/sources of data to tell a story and build recommendations.

• Adaptable and comfortable to changing priorities.
• Has a bias for action and is orientated towards achieving results.
• Comfortable working in a fast-paced and energetic environment.
• Outstanding stakeholder management skills - knows who to involve and when to ensure successful execution.

#piq #LI-Hybrid

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/