Category Insights Analyst

Red Bull North America
United States, California, Santa Monica
Mar 07, 2025
Reporting to the Sr. Manager, Category Insights, you as the Category Insights Analyst will provide in-depth analysis to determine category strategy and opportunities for Sales, Distribution, Category Development, and other teams across the organization. You will focus on turning multiple sources of data and insights (Circana, Nielsen, Numerator, Research, Shipment data, Industry Insights, etc.) into strategy support materials that will promote Red Bull and Category growth. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 2+ years experience in a Category, Sales, Marketing or Analyst role Experienced with creating fact-based selling stories Knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends. Knowledge of syndicated data (Circana, Nielsen, etc.) and Shopper Panel and Loyalty data. Experienced in Excel (can perform complex functions) and PowerPoint Travel 0-10% Permanent Benefits eligible