Specialist - Marketing (eCommerce Calendar Specialist)

Requisition ID:879191

Position:Full-Time

Total Rewards:Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

The E-Commerce Calendar Specialist will be supporting the marketing initiatives of the Optical ecommerce business for our Retail North American Brands. The candidate will manage day-to-day activities while also supporting strategic projects to expand the business. The role will also have a focus on collaborating with the marketing specialist, retail marketing, category and brand teams in North America as well as the content hub and product teams in Milan.

The Calendar Specialist will support marketing and promotional initiatives for Lenscrafters and Target Optical brands in North America. This role will be critical in supporting the coordination and communication of all calendar activities working on both cross-functional and cross-category initiatives that support the continued growth and expansion of the online channel.

MAJOR DUTIES AND RESPONSIBILITIES

Calendar Management:

• Assist in updating a comprehensive marketing calendar outlining key campaigns, events, promotions and content updates
• Support with tracking and ensuring timely execution of all calendar activities
• Work closely with content creators, designers and other team members to align efforts with the calendar

Campaign Execution:

• Utilize content brief to ensure campaigns are executed according to business objectives and goals
• Collaborate with teams to ensure that all content produced is in the correct brand tone of voice and is on schedule
• Collect and incorporate feedback from various departments to optimize campaigns
• Verify that all scheduled content aligns with the approved creative by testing both in stage and production for all regions and on all devices
• Coordinate with teams to correct any content or promo related issues found on the site

Reporting:

• Generate ContentSquare zonings for monthly campaigns and review results with the NA business team
• Work under the guidance of the marketing specialist to track the effectiveness of campaign and promotions using Adobe Analytics and ContentSquare

Cross-Functional Collaboration:

• Organize and manage files, reports and other documentation for easy access
• Support the team with business case creation by pulling relevant data

Development & Learning:

• Stay updated on industry trends, competitor activities and consumer behavior
• Take on additional responsibilities as needed such as testing roadmap projects and creating presentations
• Adapt to evolving team priorities and contribute to various tasks as assigned or participating in brainstorming sessions.

BASIC QUALIFICATIONS

• Bachelor's Degree in Marketing, Analytics or related field
• 1+ years experience in eCommerce and/or web site management including working with Markeplaces.
• Experience in project management
• Ability to support cross-functional teams engaged in supporting the direct online channel, including sales, marketing, customer support, IT, product and engineering
• Ability to manage multiple projects, work under deadlines, and work independently

Pay Range: 64,368.00-90,993.20

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.