Content Marketing Manager

POSITION OVERVIEW

We are seeking a Content Marketing and Communications Manager to join our Americas marketing team. This person will lead content strategy and development, as well as external communications, which includes social media, influencer marketing, partnerships, websites, email marketing automation and PR. We need someone who is both a strategic thinker and a doer. The ideal candidate is able to work effectively with cross-functional teams and external partners, is a strong writer with experience in short-form and long-form content creation, has a thorough understanding of social media and other digital marketing tools and enjoys working in a team oriented fast paced environment.

PRINCIPAL RESPONSIBILITIES

• Oversee all content development, social media and YouTube activities, influencer program, partnerships, PR initiatives, email marketing and websites.
• Able to develop and execute a comprehensive content strategy aligned with our brands and marketing goals.
• Able to write, edit, and produce high-quality content such as videos, articles, case studies, social media posts, website copy, press releases, newsletters, etc.
• Partner with product management and the broader marketing team to create content for product launches, campaigns, events, and partnerships.

• Develop and oversee the execution of a social media and YouTube strategy that helps achieve marketing and business goals.
• Manage and create engaging video content that is tailored for various platforms, YouTube, Facebook, Instagram, TikTok and LinkedIn.
• Monitor and analyze social media and YouTube performance metrics, adjusting as needed to optimize engagement and growth.
• Oversee our social media and YouTube community management.
• Work closely with external agency to identify and manage influencer relationships, as well as overseeing the production of influencer content.
• Work with internal web specialist and third-party partners to oversee and help manage the day-to-day website operations, updates, development projects, linking strategies and SEO optimizations.

• Oversee the development and execution of the email marketing platform.
• Assist with the development and creation of email assets including landing pages, emails, forms, etc., as well as strategizing and overseeing the implementation of email nurture campaigns and testing strategies that optimize open rates, CTR, conversion and other relevant KPIs.

• Stay up to date on the latest social media and digital marketing trends, industry trends and competitor activity to continuously improve our marketing communications.
• Be able to quickly learn and become knowledgeable on RWC products and the plumbing industry.
• Able to effectively manage a small internal team, along with outside agency partners.
• Collaborate with Product Management and Engineering departments to stay updated on products and features, as well as become knowledgeable on RWC products and the plumbing industry.

REQUIREMENTS

• Bachelor's degree in marketing, communications, journalism or a related field is preferred
• 5+ years of experience in content marketing and/or marketing communications.
• Excellent writing skills, both short and long form, as well as a strong sense of attention to detail.
• Ability to communicate complex topics into easy-to-understand content.
• Strong business acumen.
• Experience managing direct reports.
• Highly proficient in social media channels, including but not limited to: YouTube, Facebook, Instagram, TikTok and LinkedIn.
• Experience with, or solid understanding of, Salesforce Marketing Cloud Account Engagement (MCAE or formally Pardot) is a plus.
• Experience in managing and working within website content management systems.
• Experience producing and editing short-form videos.
• Strong communication skills, both written and verbal.
• Self-motivated with a strong work ethic.
• Ability to effectively collaborate with other departments to achieve business goals.
• Based in Atlanta, GA (Onsite).

ESSENTIAL FUNCTIONS

• Up to 10% travel required.
• Need to safely perform all duties.

WORKING CONDITIONS

• This position will mostly be in an office environment.

PHYSICAL DEMANDS

• The job requires both sitting and standing. Excellent vision, hearing, speech, and motor skills are required to perform the essential functions of the job.