Account Lead - SearchAdvertising (Health & Wellness)
 Microsoft | |
 United States, New York, New York | |
 Mar 12, 2025 | |
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OverviewMicrosoft Search Advertising (MSA) empowers the largest advertisers around the world to reach their maximum potential through digital advertising solutions on the Microsoft Advertising platform. We are seeking a top performing Account Lead with digital advertising experience who can drive revenue and increase customer satisfaction by developing and cultivating strategic client relationships and delivering customized solutions aligning to the client's advertising needs. As an Account Lead, you will enable Microsoft to better serve Health & Wellness clients by applying obsession to what clients care about and need, ensuring our Microsoft Advertising story is valued and understood and building and maintaining strong trusted-advisor relationships with day-to-day practitioner contacts at advertiser/agency. You will play a key role in the execution of the sales strategy of Microsoft Advertising's Search, Native, CTV, Display and Gaming solutions. This opportunity will allow you to drive both revenue and client satisfaction with a focus on MSA's media & AdTech solutions through the Microsoft Advertising Platform, as well as Programmatic DSP opportunities. You will be a core member of the account team focused on driving data-driven optimizations aligned with client needs, executing campaigns, and driving strong coordination or internal resources for excellence in execution of core tasks, account transitions, and client account health [This role is flexible in that you can work up to 50% away from the office]. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesAs part of your Account Planning & Management activities you will plan with purpose by partnering with teams, including Account Executives (AEs)s and Specialist teams to develop and execute MSA account plan, leveraging winning sales strategies replicated across clients and client types.You will learn about the client's business drivers, compelling events, seasonality of business to identify opportunities to optimize consumption and partner with the Account Executive in development of sales plans for the client. Goals focus on Search, Native and incubation product growth, as well as cross Microsoft opportunities and share accountability with the Account Executive and the team. As part of client engagement activities, you will influence existing Digital Marketing Managers and Directors, Digital Buying Groups and always leads with insights and data and tailor content and messages about ways to grow and optimize campaigns to increase business results as you influence Stakeholders and Decision Makers by sharing data insights and product demonstrations, bringing to life how MSA can increase business results. As a disciplined Seller, you will optimize the existing book of client business to achieve sales targets and deliver excellent sales hygiene, consistently execute against pipeline, opportunity management, and revenue goals. Uses a solution selling mindset to identify across Microsoft opportunities that deliver end-to-end beneficial client outcomes as well as bring the best resources to overcome blockers and ensure success. You will support the Account Executive in building a negotiation plan to ensure smooth closing and timely renewal of contracts. You will maintain a positive approach during difficult objections & negotiations and demonstrate expertise in MSA's features and incentives, including incubations products. Able to upsell and increase consumption of existing products, identify winning sales strategies, package them for efficiency and replicate them across similar client types. Other:Embody our culture and values. | |