Digital Marketing Intern

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual's passions, growth, wellbeing and belonging. We're a technology company that leads with our humanity-driving our business priorities alongside meaningful social, community, and societal impact.

As the Digital Marketing Intern at Ciena, you will work closely with our Digital Engagement team to support various digital marketing initiatives and contribute to the overall success of marketing campaigns. You will be responsible for helping drive a holistic digital experience to promote areas that are key to driving overall business success.

• You will work closely with the Digital Engagement team, including Global Programs, Email, Personalization, Webinars, Web, and Social.
• You will collaborate with various functional marketing teams, including Marketing Operations, Data and Analytics, Brand, Video, and Portfolio Marketing.
• Opportunities to work closely with other channels and areas within Digital Engagement.
• Assist in the development and execution of digital marketing campaigns across various channels, including but not limited to- Paid Media, Search Engine Marketing (SEM), SEO, Email, and Personalization.
• Assist in the optimization of website content and landing pages for improved search engine rankings.
• Monitor and analyze website analytics to measure the effectiveness of marketing campaigns.
• Collaborate with various agencies to drive program development supporting key initiatives.
• Stay up-to-date with the latest trends and best practices in digital marketing.

The Must Haves:

• An upcoming graduate who is currently pursuing a degree in Marketing, Business, or a related field.
• Demonstrated interest and knowledge in marketing - volunteering, internship, coursework, or other relevant experiences. B2B Technology interest is a plus.
• Excellent project management, organizational, communication, and multi-tasking skills.
• A collaborative approach to work seamlessly with teams cross-functionally and the ability to think on your feet in a fast-paced environment.

• Proficiency in Microsoft Suite (Excel, Word, PowerPoint). Experience with Adobe Analytics, Power BI, or other visualization tool a plus.
• Strong in data analysis and segmentation, with the ability to derive actionable insights from complex datasets.

Assets/Nice to have:

Experience with Google Ads platform and keyword research tools is a plus.

Pay Range: The Pay Range for this position is $21.00 - $29.00 hourly

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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

Ciena is anEqual Opportunity Employer, including disability and protected veteran status.

If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.