Social Media Analyst - Sao Paulo

GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. Additional information can be found at www.gpstrategies.com.

Job Summary

The Social Media Analyst will be responsible for planning, monitoring and development for all the digital content that will navigate into the customer Social Midia channels

Main Acitivities:

• Define and implement the social media strategy aligned with customer business objectives.
• Create seasonal and promotional campaigns to encourage visits to customer point of sales
• Produce visual and textual content for networks such as Instagram, Facebook, TikTok and LinkedIn
• Ability to communicate assertively with customers.
• Manage relationships with followers, answering questions and interacting with the community.
• Monitor performance metrics and optimize campaigns for better conversion.
• Manage paid campaigns (Meta Ads, Google Ads, TikTok Ads).
• Explore new trends and platforms for innovation in digital communication.
• Be able to manage tight schedules and deadlines.
• Be able to manage and organize daily data.
• Be able to adapt to short-term changes in organization, knowledge and work environment.
• Having the ability to quickly learn and analyze information.

Qualifications

• Previous experience as Social Media Analyst.
• Ability to structure and execute a strategic social media plan
• Analysis capacity - Ability to interpret performance data and adjust strategies.
• Experience with paid advertising platforms

Desirable:

• Previous experience in the retail or fuel sectors
• Skills in copywriting and storytelling
• SEO concepts for content optimization
• Knowledge of customer service automation via WhatsApp or chatbots

With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter.

GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.