Senior Associate Brand Manager, Reese Innovation

Job Location: Hershey, PA

Summary:

The Senior Associate Brand Manager (Sr. ABM) has responsibility for specific projects and activities in support of the Reese's CMG innovation business. Reporting to the Brand Manager, Reese's Innovation, this Sr. ABM will lead Reese's CMG innovation opportunities from concept to commercialization in support of business objectives.

This role requires an individual who is a strong leader of people in cross-functional assignments as they play a leadership role throughout the corporation, coordinating with other functional areas to ensure necessary actions occur to deliver projects in support of business objectives. The individual in this position supports the development of strategic, consumer-based initiatives for Reese's innovation. Additionally, this position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, product changes, pricing, new products, retail programs, and other key programs that could affect the short and long-term profitability and share position. Individuals must have a keen view of the external environment including general trends impacting the business, competitive assessments, and an understanding of both consumers and customers.

Responsibilities:

* Leadership and development of innovation activities for the Reese's brand from discovery and ideation through commercialization using THC's innovation stage gate process to achieve company innovation growth and profit targets

* Deep knowledge of the commercial, operational, and financial dimensions of the business

* Partnership with consumer insights to support strategy development through identification of white-space opportunities and analysis of trends/unmet consumer needs

* Strategic, annual, and marketing planning and periodic re-planning on the business

* External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility

* Personal training and development

Education:

* MBA required externally; Internal Hershey experience in lieu of MBA

Experience/ Skills:

* At least 3 years of related work experience.

* Strong business knowledge and holistic general management approach

* Self-starter with high degree of personal initiative and superior leadership skills

* Strong project and timeline management skills with proven ability to effectively manage multiple projects simultaneously in a dynamic environment

* Outstanding strategic thinking and analytical abilities

* Strong verbal and written communicator to wide breadth of audiences

* Ability to thrive in a fast-paced, rapidly evolving, and collaborative entrepreneurial environment

* Creative thinker and problem-solver

* Demonstrated ability to be accountable for sales, income, and profit results

* State-of-the-art functional marketing expertise in some, if not all, areas of marketing

* Previous P&L exposure preferred

* Experience with Nielsen and/or IRI is preferred

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