Business Analyst (Customer Analytics, Research & Insights) (Hybrid)

Hubbell Incorporated
United States, Pennsylvania, Reading
3030 Kutztown Road (Show on map)
Mar 14, 2025
Job Overview Are you ready to dive deep into the world of customer analytics and drive strategic decisions at Hubbell? We are looking for a dynamic Business Analyst to join our Revenue Operations team and play a pivotal role in understanding and enhancing our customer relationships. The Business Analyst - Customer Analytics, Research and Insights reports to Manager - Customer Analytics, Research and Insights, in Hubbell Revenue Operations. The Business Analyst is a key contributor to Hubbell Enterprise will help Hubbell to understand customer base; customer journey mapping, measures and metrics to learn satisfaction and lifetime value tracking of strategic customers and partners to Hubbell. The BA will lead detailed analytics leveraging tools such as Qualtrics, PowerBI, Survey Engines and other impactful analytical insights tools. The BA leverages data and analytics to inform on customer health, conduct customer end-market analyses, primary research, journey mapping and analyses and spearheads Revenue Operations viewpoint on trends and strategic planning. The BA presents data in a consolidated fashion to leaders and makes recommendations to help develop down line strategies and analytics. The BA will develop presentations for Hubbell Leadership understanding and decision making.The BA conducts qualitative studies - i.e., focus groups, customer panels, etc. The analysis is used to understand customer preferences, demographics, segmentation, decision making processes, customer journey and loyalty. The analysis may be used for Hubbell business planning and analysis.This position can be located in Avon, CT or Greenville, SC. A Day In The Life Develop and execute all phases of customer journey mapping, persona development and behavior analytics Lead research and qualitative studies Develop macro trends of customers, by markets, sectors and align this with Hubbell key go-to-market channels - i.e., distributors, utilities, end users, contractors, EPCs, etc. Collect and analyze data on customers for ongoing transactional viewpoint on experience, identifying trends and opportunities, as well as risks Ability to support organic and inorganic initiatives Succinctly and effectively consolidate findings for presentation to senior management Make recommendations and partner with business leaders on key strategies based on data analysis Develop data models leveraging analytical tools Advance insights and tool use What will help you thrive in this role? Bachelor's degree in Data Analytics, Digital Marketing Analytics, or a related field. 1-3 years of experience in a related analytics role; recent graduates are encouraged to apply. Proficiency in analytical tools such as PowerBI and Qualtrics. Strong understanding of NPS, VOC, and other customer insight methodologies. Experience in marketing analytics, sales analytics, AI, and CX analytics is highly desirable. Demonstrated ability to thrive in environments characterized by agility and ambiguity. Proven track record as a self-starter who can work independently and collaboratively in a team environment. Excellent communication skills, capable of effectively presenting data insights and influencing decision making. Ready to make a significant impact and help shape the future of customer engagement at Hubbell? Apply now to join us as a Business Analyst in Customer Analytics, Research, and Insights! Let's drive growth through deep customer understanding and innovative analytics. #LI-HB1 Competencies Building Relationships and Networks Communicating and Influencing Customer Focus Emotional Intelligence Global Business Acumen Initiative and Drive Planning, Organizing, and Decision Making Technology Agility Hubbell Incorporated Hubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Our company is strategically aligned around enabling grid modernization and electrification. As more products plug in to an aging grid, Hubbell solutions enable the transition to a more reliable, resilient and efficient energy infrastructure. Founded in 1888 our innovation has made us a leading global manufacturer of high quality electrical and utility solutions enabling customers to operate critical infrastructure reliably and efficiently. The company operates in two segments. Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications and Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. Our vertical market solutions can be applied to markets including Data Centers, Renewables, Commercial Buildings, Industrial, Telecom and Transportation. Supporting both of our business segments is our corporate and Hubbell Unified Business Solutions teams that provide consistent process, tools technologies across our businesses. We are committed to operating sustainably and ethically while promoting an inclusive and supportive culture for our people to grow and develop in their careers. Our employees proudly work and serve our communities from our headquarters in Shelton, CT, across the United States and around the globe. Hubbell Unified Business Solutions Hubbell Unified Business Services (HUBS) provides corporate shared services to support all businesses across the enterprise. Functional areas include Engineering, Sales, Operations, Marketing, Finance, Legal, IT, Human Resources, Payroll, Environmental Health & Safety, and Compliance. HUBS employees are located around the world. Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.