Senior Strategist - Corporate Brand

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE
The Senior Strategist - Corporate Brand is the driving force behind our brand strategy, guiding our branding efforts across all platforms and touchpoints and ensuring a cohesive and powerful brand identity that resonates with our target audiences. As the primary curator and guardian of the firm's brand and key messaging, this person will lead the development and execution of innovative brand and messaging initiatives. Balancing data-driven and creative thinking, the Senior Strategist - Corporate Brand serves as both a strategist who can build differentiated marketing strategies/tactics and an exceptional writer and storyteller who can turn the complex into simple and memorable narrative that create lasting impressions in the market.

WHAT YOU WILL DO

• Leveraging expertise in Brand, plays a lead role in assessing, providing input towards, evolving and defining the firm's brand strategy and competitive positioning, in partnership with Sr. Director of Corporate Brand and Communications.

• Develop and implement comprehensive brand strategies to support our business objectives, increase brand awareness, and enhance brand equity.

• Lead and participate on cross-functional teams to ensure the seamless integration of the brand strategy with marketing campaigns, product development, and customer experience.

• Conduct in-depth market research and competitor analysis to identify trends, challenges, and opportunities for brand growth.

• Create compelling brand narratives and messaging frameworks that effectively communicate our brand identity to key audiences.

• Oversee the creation and execution of brand guidelines to ensure consistency across all communications and platforms; establish and lead brand governance activities.

• Monitor and report on brand performance metrics, providing insights and strategic recommendations to optimize our branding efforts.

• Help to secure and plan brand-building events, in partnership with Events team and other colleagues.

• Write and maintain 'About MFS' corporate content for various platforms such as mfs.com, corporate PowerPoint slides, RFP records, and boilerplate copy.

• Develop and spearhead brand education and ambassador programs across the firm to improve brand consistency and alignment and leverage employees as brand champions.

• Oversee a comprehensive corporate partnerships/advocacy strategy that helps to maximize the brand value of MFS' strategic industry partnerships.

• Build a deep understanding of the industry landscape (including key competitors, industry associations, thought leaders, influencers, events/conferences, media) and help determine key places for the brand to show up.

• Actively maintain a solid understanding of industry trends, brand-related best practices and client knowledge, including their needs and perceptions of MFS.

WHAT WE ARE LOOKING FOR

• 8-12+ years of experience in brand management or related role in Marketing or Communications.

• Bachelor's degree in Business, Marketing, Communications, or a related field.

• Excellent verbal and written communication skills, with an ability to craft compelling narratives that resonate with diverse audiences.

• Exceptional understanding of brand strategy and positioning * Highly skilled in analyzing competitive analysis and market research.

• Ability to manage multiple projects and stakeholders simultaneously.

• Passion for learning and staying on top of brand, marketing and communications trends and best practices.

• Strong ability to influence others and move toward a common vision or goal.

• Extensive experience working with senior leaders and SMEs.

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At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

• Generous time-off provided: including "Responsible time off" for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time
• Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave
• Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions
• Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more
• Life & Disability Benefits: Company-paid basic life insurance and short-term disability
• Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance.

MFS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document and Pay Transparency Nondiscrimination Provision, linked for your reference.