Marketing Specialist

Description

PURPOSE OF POSITION:

Support and enhance the marketing efforts for The Capitol District (the district) and The Omaha Marriott Downtown at the Capitol District (the hotel) by executing and optimizing key marketing strategies. The Marketing Specialist will focus on driving brand awareness, fostering engagement, and ensuring a strong digital presence to achieve revenue and growth objectives.

Key responsibilities include managing digital marketing campaigns, conducting website audits and updates, curating and publishing content across social media channels, responding to reviews, coordinating event programming initiatives, and analyzing marketing performance data to identify trends and opportunities. The Marketing Specialist will also collaborate with tenants, serving as a guide to enhance their marketing plans and identify new opportunities for growth and visibility.

The Marketing Specialist will work collaboratively with the district and hotel Marketing team, district property managers and district property asset managers, to implement the strategic marketing plan, bringing innovative ideas and expertise to elevate the district and hotel's visibility and success.

ESSENTIAL FUNCTIONS:

1. Lead the development and execution of comprehensive internal and external marketing strategies for The Capitol District and hotel, emphasizing innovation in digital and traditional advertising, social media, content marketing, and collateral creation.

2. Ensure all marketing efforts are aligned with The Capitol District brand identity, Marriott International standards, and Marcus Hotels & Resorts specifications, maintaining a high level of style, professionalism, and consistency.

3. Develop and manage engaging, data-driven social media campaigns for the district and hotel, including content creation, strategic scheduling, performance tracking, and optimization.

4. Actively moderate social media communities, ensuring timely responses to comments and questions, fostering engagement, addressing issues, and upholding community standards. This may include weekend and holiday work as needed.

5. Oversee and update all digital platforms, ensuring accurate, timely, and consistent information across owned websites and third-party platforms.

6. Monitor and improve organic search engine performance, setting and achieving SEO goals related to impressions, click-through rates, traffic, and conversions.

7. Oversee the creation and curation of high-quality photography and visual assets, including coordinating professional photoshoots and capturing in-house imagery for marketing use.

8. Design and manage the production of promotional materials, including sales collateral, digital assets, event signage, and other marketing tools, ensuring impactful and visually appealing outputs.

9. Collaborate with the hotel's events team and leadership to conceptualize and execute community-driven events that enhance brand awareness and guest engagement.

10. Actively contribute to marketing meetings, providing data-driven insights and updates on campaign performance, and participate in customer and promotional events as needed.

11. Analyze marketing campaign performance and attribution data to identify opportunities for improvement and ensure optimal ROI on all hosted and managed campaigns.

12. Serve as a resource and guide for Capitol District tenants, helping to enhance their marketing strategies, identify collaborative opportunities, and drive collective success.

13. Stay ahead of marketing trends, leveraging emerging tools, platforms, and best practices to keep The Capitol District and the hotel competitive and innovative.

14. Perform other duties as assigned, with a focus on continuously elevating the marketing impact for both the district and hotel.

MANDATORY JOB REQUIREMENTS:

1. Bachelor's degree in marketing, communications, business, or a related field is preferred, but equivalent education and relevant experience in marketing or hospitality will be considered.

2. Proven ability to plan, execute, and manage multiple marketing initiatives with strong organizational and time-management skills.

3. Advanced proficiency with digital marketing tools and platforms, including email marketing software, social media management tools, SEO platforms, and analytics dashboards.

4. In-depth knowledge of social media platforms and paid advertising tools (e.g., Facebook Business Suite, Instagram Ads, Google Ads).

5. Proficiency in Microsoft Office (Word, Excel, Outlook) and experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is required.

6. Exceptional communication skills, including copywriting expertise and the ability to tell compelling visual and written stories.

7. Strong analytical skills to interpret marketing data, report on KPIs, and make informed recommendations for campaign improvements.

8. Ability to work flexibly, including evenings, weekends, or holidays, as required by the demands of events and campaigns.

9. High attention to detail, accuracy, and ability to work both independently and collaboratively in a fast-paced environment.

10. Demonstrated ability to effectively handle customer or tenant concerns with professionalism, empathy, and proactive problem-solving.

11. A passion for creativity, innovation, and staying abreast of marketing trends to continuously improve marketing strategies and deliverables.

12. Ability to sit, stand and move throughout to perform essential job functions.

13. High degree of accuracy and detail orientation.

14. Promptly respond to requests for information on the Capitol District and the hotel.

15. Conduct tours of the hotel and the district to include plaza, tenant locations, hotel ballrooms, meeting space, guest rooms, food and beverage outlets and public space and meet with clients as needed.

16. Hearing and visual ability to observe and detect signs of emergency situations.

17. Ability to access and accurately input information.

18. Must be able to represent the company in a professional, well-groomed and courteous manner.

19. Ability to understand departmental/hotel financial and sales objectives.

20. Adhere and support hotel and corporate policy and procedures.

PREFERRED EXPERIENCE & SKILLS

1. Knowledge of Adobe Creative Cloud (Photoshop, Illustrator and InDesign) is required.

2. Knowledge of Marriott marketing systems

3. Experience marketing to the Omaha, NE travel markets.

4. Knowledge of current travel trends and best marketing practices.

5. Previous experience in marketing, with roles such as intern, trainee, coordinator, or associate, demonstrating a strong foundation in marketing principles and practices.

6. Experience with digital marketing, SEO, SEM, e-mail campaign management and other general projects

Equal Opportunity Employer