Senior Manager, Performance Marketing

Rover
vision insurance, 401(k)
United States, Washington, Seattle
Mar 20, 2025
Who we are: Want to make an impact? Join our pack and come work (and play!) with us. We believe everyone deserves the unconditional love of a pet-and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them. Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We've got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. At Rover, our furry coworkers are just as important as our human ones-and we wouldn't have it any other way. Along with making the joys of pet parenthood more accessible, we're committed to fostering a diverse, inclusive, and welcoming community of pet people-and that starts with our employees. Who We're Looking For: We're seeking a Senior Manager to join our Performance Marketing team to focus on mid and upper funnel marketing. In this role, you'll drive success across our Paid Social, Online Video, Mobile App Download, and Offline Advertising Channels. The ideal candidate is eager to explore and test new platforms, optimizing with audience strategies, and leveraging innovative ad formats. The candidate will be comfortable working with the Product, Engineering and Analytics teams to define needs and requirements for their marketing team and also with the Brand and Creative team on what is working. Success in this role requires a balance of people management and coaching while driving the marketing team to continue growing new customer acquisition. If you're passionate about Upper Funnel Marketing, thrive in a fast-paced environment, and are enthusiastic, we'd love to hear from you. Your Accountabilities: Drive new customer acquisition across the US and international markets, setting ambitious yet achievable growth targets Manage a team of high performing Marketers focusing on Paid Social, Online Video (YouTube, OTT, etc.), Linear TV, and Audio, while expanding the team's capabilities through new hires Oversee agency selection and negotiation with agency partners, ensuring partners provide leverage to your team ensuring they deliver measurable results Partner with Marketing Analytics to establish robust reporting to guide optimizations and enable your team to hit their goals Plan and execute tests of new strategies, tactics, new channels, creative & messaging, novel tactics; working closely with the Brand and Creative teams Stay ahead of industry trends, platform innovations, and competitor strategies identifying new opportunities for growth Foster a collaborative, inclusive and high performance culture, aligning teams on shared goals with cross- functional engagement across partner teams Set and manage performance metrics and targets by channel, analyzing results and optimizing spend for efficiency and impact, working closely with your channel owners What you bring: 5+ years managing high performing marketing teams, with a proven track record of mentoring and retaining top talent, fostering career growth and hiring new team members 10+ years in marketing, with expertise in Paid Social, Online Video, Steaming and Offline Channels Bachelor's Degree in marketing, business, or STEM field is desired, prior work experience will absolutely be taken into consideration A track record of delivering results, with strong skills in goal setting, reporting, forecasting, and performance management Experience selecting, managing, and holding agencies accountable for results. Ability to build and adapt multi-year marketing plans, adapting to evolving industry trends, new marketing channels and business needs Proficiency in data analytics and storytelling, distilling complex insights into clear actionable recommendations for senior leadership Excellent communication and collaboration skills Some experience with app advertising or mobile attribution platforms (Branch, Kochava, etc.) is a plus Curiosity and excitement to learn Experience with consumer brands and marketplaces is ideal, pet-related brand experience is a plus. Benefits of Working at Rover.com Competitive compensation Long-term incentive plan, with a company performance-based cash payout 401k Flexible PTO Competitive benefits package, including medical, dental, and vision insurance Commuter benefits Bring your dog to work (and unlimited puppy time) Doggy benefits, including $1000 toward adopting your first dog Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly Regular team activities performed in-person and virtually Compensation: In the greater Seattle area the first year salary range is $153,430 - $190,766. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees. The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process. Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We're driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances. We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.