Email Campaign Specialist

As an Email Campaign Specialist, you will be responsible for driving engagement and growth through strategic email marketing campaigns for our software products.

You will work closely with product marketers and the content team to develop, execute, and optimize targeted email campaigns that drive product utilization, cross-sell/upsell opportunities, and introduce new capabilities to both current and prospective customers. With a data-driven approach, you'll continuously monitor campaign performance against core email KPIs (open rates, click-through rates, unsubscribe rates) while measuring the tangible impact on product adoption and feature utilization. Your expertise in email marketing best practices, audience segmentation, and marketing automation will be essential in crafting compelling messaging that resonates with veterinary professionals and drives meaningful business outcomes.

IDEXX Veterinary Software is the fastest growing part of IDEXX, with technology platforms that help veterinary practices run their businesses. If you are in the veterinary world, you know that IDEXX is a global leader in pet healthcare innovation - with diagnostics, software, and data solutions for practicing veterinarians around the world. If you live in Maine, you know that IDEXX is one of the largest employers in Maine with a reputation for being active in the community. But if you aren't in the industry and you don't live in Maine, you might not have heard of us, but once you do, you'll be as excited as we are.

At IDEXX you can work on software that impacts millions of pets around the world. Where else can you have the stability of working as a global member of the S&P 500, improving the lives of pets, and getting to work on exciting new software with smart people who are genuinely nice? We are scientists, developers, product managers, strategists, marketers, and business development people that care about doing great work with great people.

We serve tens of thousands of practices around the world with software that helps vets manage their practice, interpret diagnostic results, refer patients to specialty hospitals, and communicate with millions of pet owners. We are quite literally at the center of the work veterinarians are doing every day.

How you'll make an impact:

• Design, develop, and execute strategic email marketing campaigns aligned with business objectives across product utilization, cross-sell/upsell initiatives, and new feature launches
• Collaborate with product marketing and content teams to create compelling email content that resonates with veterinary professionals and drives action
• Build and maintain email automation workflows, triggered campaigns, and nurture sequences within HubSpot
• Segment audiences effectively to ensure relevant, personalized messaging that maximizes engagement and conversion
• A/B test email components (subject lines, content, CTAs, send times) to continuously optimize campaign performance
• Monitor and analyze key email metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and translate data into actionable insights
• Generate regular performance reports to demonstrate campaign effectiveness and ROI
• Ensure compliance with email marketing best practices and regulations (CAN-SPAM, GDPR, etc.)
• Maintain email templates, lists, and subscriber databases to ensure data integrity and deliverability
• Stay current on email marketing trends and technologies to implement innovative approaches

Qualifications & Experience:

• 3+ years of experience in email marketing, preferably in B2B SaaS or healthcare environments
• Bachelor's Degree in Marketing, Communications, or related field
• Demonstrated experience with HubSpot
• Strong understanding of email marketing metrics and ability to translate data into actionable strategies
• Excellent copywriting skills with the ability to craft compelling subject lines and email content
• Knowledge of email design best practices and HTML/CSS basics
• Experience with audience segmentation and personalization strategies
• Strong project management skills with ability to manage multiple campaigns simultaneously
• Detail-oriented with excellent organizational skills and ability to meet deadlines
• Passion for improving the lives of pets and supporting the veterinary profession

Position Location -Westbrook, ME strongly preferred. Candidates in Boston or surrounding areas will be considered, but you will be expected to be in the office regularly. Local team members generally come into the office 2 days/week. Part of the Software Growth team is in New Zealand, so some ability to work later hours is ideal.

Why IDEXX?

We're proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 9,000 talented people.

So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

Let's pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.