Beer Department Sales Lead

Position Overview:

Brown Jug is a premium retailer of wine, beer, and spirits. We offer a great place to work, with a friendly atmosphere and energetic work environment. We provide our customers with convenience, selection, and top-notch service! The Beer Department Sales Lead provides leadership over their department, and direction in partnership with the store manager. This role focuses on delivering exceptional customer service, training and developing team members on product knowledge, and upholding store standards. The Beer Department Sales Lead is responsible for fostering a strong sales culture while ensuring operational excellence, achieving financial goals, and maintaining store standards.

Primary/Major Duties and Responsibilities (Essential Functions):

People Management:

• Foster a positive work culture, that makes the store an inviting place to work
• Act as a role model by coaching, mentoring, and inspiring team members
• Delegate tasks effectively and set clear priorities
• Communicate concisely with the team through effective huddles, meetings, and coaching sessions, keeping everyone informed
• Develop and implement sales coaching strategies that equip our Sales Lead(s) and store associates with enhanced product knowledge, stronger customer engagement skills, and the ability to drive sales performance
• Train store staff on product knowledge specific to the beer department

Customer Experience:

• Deliver exemplary customer service
• Greet every customer within 30 seconds of entering the department or store
• Engage customers to understand their needs and recommend suitable products
• Drive sales by introducing new products and private label selections
• Encourage additional purchases at checkout and express appreciation to customers
• Act as the store's beer expert, educating customers on unique products and LSUN's (Liquor Stores USA North) private label offerings
• Lead department product rollouts and new product launches
• Evaluate the effectiveness of promotions and programs, providing recommendations to the Store Manager

Schedule Requirements:

To lead by example and ensure awareness of all store operations, all Beer Department Sales Leads are required to work schedules aligned with customer flow patterns:

• February - November: Minimum of two Saturdays per month
• December: Every weekend is required
• January: Flexible scheduling allowed for time off
• Ability to work a flexible retail schedule, including evenings and weekends

Financial Responsibilities:

• Plan and organize labor, inventory, and finances to ensure short- and long-term success
• Meet or exceed financial targets, in collaboration with the Store Manager
• Create orders based on inventory needs to meet inventory targets, while maintaining appropriate stock levels to support sales goals, minimize shrink, and align with budgeted financial objectives

Day-to-Day Operations:

• Ensure adherence to all merchandising and pricing guidelines
• Maintain a clean and presentable store, addressing any maintenance issues promptly
• Execute merchandising programs and track results
• Manage internal communication (mail, email, voicemail)
• Oversee inventory levels, ordering, and receiving
• Handle customer complaints and resolve issues effectively
• Stay informed on industry trends and share knowledge with the team
• Build relationships with key store stakeholders
• Assign and oversee daily tasks for the department
• Review flyers, upcoming events, and promotions, ensuring proper execution

Regulatory Compliance:

• Ensure all Occupational Health and Safety (OHS), Loss Prevention (LP), TAPs, and other regulatory requirements are met
• Comply with AMCO regulations and other government guidelines
• Adhere to all Afognak Native Corporation policies, with a strong focus on social responsibility

Required Skills, Qualifications, and Experience:

Work Experience:

• Strong product knowledge and a passion for educating staff about beer
• Excellent communication skills, with a focus on improving teamwork and store performance
• Professional, well-organized, and proactive in driving department success

Education:

• High School Diploma or equivalent
• TAPs Certification
• First-Aid Certification (preferred, but not required)
• Training in beer (preferred, but not required)

Physical Requirements:

• Ability to safely lift up to 50 pounds
• Ability to stand for extended periods
• Comfortable using ladders

Other Skills and Capabilities:

• Highly self-motivated and customer service driven
• Effectively lead a small team of Sales Leads (if applicable)
• Strong sales background with a proven track record of success
• Strong verbal and written communication skills
• Must pass a background check
• Must have access to reliable transportation
• Proficient in computer skills, including Microsoft Office (Excel, Word, Outlook, and PowerPoint) to support reporting, inventory management, and communication tasks
• Strong understanding of store operating reports

Workplace Hazards:

• Lifting and handling materials: Risk of musculoskeletal injuries
• Slips, trips, and falls: Potential for workplace accidents

Equal Opportunity Employer
Afognak Native Corporation and its direct and indirect subsidiaries, partnerships, joint ventures and affiliates to include (1) Alutiiq, LLC; (2) Afognak Commercial Group, LLC; (3) Alutiiq Professional Consulting, LLC; (4) Alutiiq Consulting Company S. de R.L. de C.V; and (5) each of their respective direct and indirect subsidiaries, partnerships, joint ventures and affiliates including Liquor Stores USA North Inc. DBA Brown Jug and Liquor Stores USA North Inc. DBA Gold Rush Liquor" (collectively referred to as "Afognak" or "Company") respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender expression or gender identity (including transgender status), sexual orientation, marital status, military and veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information or any other characteristic protected by applicable federal, state or local laws (collectively, "Protected Status"). Our management team is dedicated to ensuring the fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment. In accordance with applicable law, it is also the policy of the Company to give preference to qualified Afognak shareholders in all phases of employment and training, including, but not limited to, hiring, promotions, transfers and training opportunities.

Pay Transparency and Company Benefits
The pay range information provided is a general guideline. The pay rate offered will be determined based on the candidate's experience and qualifications, as well as geographic locations, market data, and other business considerations, as permitted by law. Our full range of benefits include medical, dental, vision, disability protection, life insurance, prescription coverage, voluntary benefits, paid leave, and 401(k) retirement. Benefits are based on the role for which an employee is hired.

Privacy
Afognak Native Corporation and its subsidiaries Alutiiq, LLC, Afognak Commercial Group, LLC, and Alutiiq Professional Consulting, LLC, and their various subsidiaries, including Liquor Stores USA North Inc. DBA Brown Jug and Liquor Stores USA North Inc. DBA Gold Rush Liquor (collectively referred to as "Afognak" or "Company"), respect your privacy and treat the information you provide us, including your Personal Information ("PI") and Sensitive Personal Information ("SPI"), with care. Visit the Company's privacy website for more information.