VP, Partner Brand & Creative

Risepoint is seeking a Vice President of Partner Brand & Creative Services, a hybrid strategic and operational leader responsible for evolving and scaling our creative services organization. This role blends brand development leadership with deep creative operations expertise to deliver performance-driven creative for our university partners.

The VP will oversee a centralized shared services model supporting brand and campaign development for key partners, content, design, and video production-while ensuring project management, delivery processes, and resource planning run with excellence. This role reports to the SVP of Channel Marketing and plays a critical part in transforming the way creative fuels our partner success.

Key Responsibilities

Strategic Brand Development & Creative Leadership

• Lead the development of partner-specific brand platforms, messaging architectures, and campaign strategies that clearly differentiate universities and drive student engagement.
• Guide the creative direction across campaigns and assets-ensuring work is on-brand, compelling, and performance-focused.
• Act as a thought partner to Product Marketing, Paid Media, Digital Marketing, and Field Marketing to bring integrated brand campaigns to life across the student journey.
• Oversee content and video strategy, ensuring storytelling builds trust and relevance with prospective students.

Content Leadership

• Partner with the Digital Marketing and Performance teams to implement content optimizations and performance measurement.
• Ensure all content-across landing pages, blog posts, campaigns and video scripts-is rooted in brand strategy while following SEO best practices.
• Establish content quality standards and editorial guidelines that reflect both brand voice and search performance goals.

Creative Operations & Project Delivery

• Build and evolve the creative shared services function, including intake, prioritization, timelines, and project scoping.
• Drive cross-functional workflows, capacity planning, and operational KPIs to deliver creative work efficiently and at scale.
• Implement and optimize project management tools and reporting dashboards.
• Develop and uphold service level agreements, feedback loops, and approval processes that streamline delivery and uphold quality.
• Oversee new partner and program launch processes from a creative and operations standpoint.

Team Leadership & Vendor Management

• Lead and develop a multidisciplinary team of designers, writers, content strategists, producers, and project managers.
• Cultivate a culture of creativity, accountability, and collaboration.
• Manage a hybrid internal/external resourcing model, including freelance and agency partners.
• Provide clear career paths and growth opportunities for internal talent.

Budget & Performance Oversight

• Manage creative and operational budgets and make resourcing recommendations aligned to business priorities.
• Identify opportunities to improve throughput, quality, and campaign results through better tools, talent, and processes.

Required Qualifications

• 12+ years of experience in creative services, brand strategy, or integrated marketing in a matrixed organization.
• 7+ years in a senior leadership role overseeing both creative teams and creative operations.
• Experience managing brand content strategy while balancing SEO priorities.
• Deep experience building brand frameworks, messaging, and integrated campaign strategy.
• Demonstrated ability to lead high-performing creative teams and scale creative output via centralized operations.
• Proficiency in Workfront or similar project management tools.
• Excellent communication, stakeholder management, and influencing skills.
• Proven experience with shared services or agency-style delivery models.

Preferred Qualifications

• Experience in higher education, education technology, or B2B2C business models.
• PMP or similar project management certification.
• Experience in organizational change and creative team transformation.