Lead Content Marketing Specialist

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Job Summary:

Risepoint is hiring a Sr. Content Marketing Lead to join our remote SEO and Content Marketing teams. S/He will drive efforts in content development, article editing, style guideline management, freelance writing operations, and other cross-functional collaborations for university partners. These efforts will support the development of and analytical research for short-form organic articles, special content projects, refreshed and repurposed content, and other marketing communications to drive partner engagement. As a member of the Customer Experience team, your primary objective is student lead generation for online education.

Day In a Life:

The essential functions of this role are as follows:

• Lead content development tasks like creation of freelance writer purchase orders, organizing monthly content calendars, and aligning with SEO and publishing best practices

• Manage team editing and writing resources that enforce style rules, applies partner-specific feedback, and adjusting style policies when necessary

• Manage the team's editors by delegating and assigning work as necessary, while promoting an encouraging workspace

• Facilitate collaboration among internal and external parties to align content goals, KPIs, and purposes

• Promote a cohesive team that is collaborative, productive, and supportive

• Utilize content performance analysis and reporting to make strategic recommendations

• Collaborate with SEO team and publishing efforts to improve content processes and performance

What You'll Need for Success:

You must meet the following requirements to be considered for employment:

• Bachelor's degree

• Excellent project management, organizational, and collaboration skills

• Solid capabilities in content strategy, data collection, and analysis

• Strong writing, editing, and communication skills

• Basic SEO knowledge

• Ability to operate under pressure, within tight deadlines and in a dynamic environment

• Demonstration of strong verbal written and presentation skills

• Strong editing, writing and communication skills (including grammar, spelling, punctuation best practices and Associated Press Style knowledge)

• Ability to logically prioritize multiple projects and deadlines at any given time

What You'll Need for Success:

You must meet the following requirements to be considered for employment:

• A minimum of a bachelor's degree with 3 + years of experience in content marketing and publishing.

• Preferred work experience in Workfront, WordPress and Microsoft Office 365.

• Excellent project management, organizational, and collaboration skills

• Solid capabilities in content strategy, data collection, and analysis

• Strong writing, editing, and communication skills

• Basic SEO knowledge

• Ability to operate under pressure, within tight deadlines and in a dynamic environment

• Demonstration of strong verbal written and presentation skills

• Strong editing, writing and communication skills (including grammar, spelling, punctuation best practices and Associated Press Style knowledge)

• Ability to logically prioritize multiple projects and deadlines at any given time.

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Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.