Digital Content Specialist

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JOB DESCRIPTION AND POSITION REQUIREMENTS:

Content Creator Wanted at Penn State Abington

Penn State Abington is seeking a dynamic and creative Digital Content Specialist to join our team. This role is perfect for a self-motivated and inquisitive content producer who is passionate about telling stories of Abington's students, faculty, staff and community through social media, graphic design, and video.

Join a highly skilled and collaborative Strategic Communications and Community Engagement team that is focused on promoting Penn State Abington's brand and strengthening our reputation through excellent content, marketing and advertising campaigns.

Responsibilities:

Social Media

• Manage a robust, active, and engaged social media presence for Penn State Abington

• Establish a social media strategy each year, including a comprehensive content calendar for Penn State Abington's social media platforms, including Instagram, TikTok, Facebook, X, LinkedIn, and YouTube

• Produce compelling digital content in a style appropriate for the intended audience, leveraging opportunities to share content across platforms

• Ensure content meets brand guidelines

• Utilize project management software to manage and update on project statuses, track deadlines, and ensure efficient workflow management

• Monitor and analyze social media performance using tools like Hootsuite and Google Analytics against KPIs. Prepare reports for team members. Monitor news and media for mentions of Abington campus.

• Engage and collaborate with students and alumni on content to highlight the Abington experience and success of our graduates

• Stay up to date with social media trends, platform changes, and industry best practices

Video

• Create compelling video content using Adobe Premiere Pro that highlights students, faculty, and staff and aligns with campus-wide goals

• Produce and edit a high-quality video every 10 days to boost engagement, optimize platform reach, and enhance brand storytelling

• Manage the production of one-minute videos from a student perspective about each of our 26 majors

• Ensure stakeholders and partners are kept up to date on project progress and deadlines

Photography

• Capture high-quality images for digital and print use, ensuring alignment with brand aesthetics and objectives.

• Proactively add to our marketing photo library

• Manage and execute headshot photos including scheduling, lighting setup, posing guidance, and post-production editing to ensure professional and cohesive branding

• Manage and organize digital assets

Graphic Design

• Design and create graphics for Penn State Abington using InDesign, Photoshop, or similar design tools

• Create visually appealing graphics for multimedia content for social media, the website, and promotional materials that adhere to Penn State brand guidelines

Qualifications

• Requires an Associate's Degree and at least 2 years of relevant experience or an equivalent combination of education and experience. Bachelor's degree in communications, graphic design, film/video production, interactive media, journalism, marketing, or another related fieldpreferred. 3-5 years of professional experience in marketing content creation or another related fieldpreferred.

• Strong video editing skills and a keen eye for detail

• Intermediate knowledge using design software such as InDesign, Photoshop, Canva, or other related software

• Comfortable interacting with stakeholders from a variety of backgrounds and prioritizes relationship building

• Creative thinker with the ability to balance strategic insight with execution

• Ability to collaborate effectively with cross-functional teams

• Photography experience

• Showcase a reel or portfolio of digital work samples

This position requires the ability to work occasional evenings and weekends for special events with the possibility of flexible work arrangements.

For full consideration, candidates must complete the employment application and submit a cover letter and resume, as well as be prepared to produce a portfolio of work in social media, video, and/or digital content.

This position requires successful completion of the following three publicly available clearances:

• Pennsylvania State Police Criminal Background Check

• Pennsylvania Child Abuse History Clearance

• Federal (FBI) Fingerprint Background Check

Abington is a northern suburb of Philadelphia known for its diversity and accessibility. Located just 30 minutes from Center City, residents can easily travel to and from surrounding communities such as Willow Grove, Glenside, Roslyn, and Jenkintown by public transportation, making it an ideal place to live and work.

Penn State offers a competitive and generous benefits package for full-time staff which includes:

• Health insurance, dental, and vision coverage

• Retirement plans

• 75% tuition discount for employees, eligible spouses, and dependent children to attend Penn State

• Paid time off, including holidays, vacation, sick days, and paid parental leave

Visit https://hr.psu.edu/benefits for additional information about benefits.

The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging in all its forms. We embrace individual uniqueness, as well as a culture of belonging that supports both broad and specific equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

The salary range for this position, including all possible grades is:

Salary Structure - additional information on Penn State's job and salary structure.

CAMPUS SECURITY CRIME STATISTICS: