Director, Product Marketing - Creative Cloud product releases

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe is launching innovative new products, features, and workflow improvements to our customers in our Creative Cloud apps and services on a regular and ongoing basis - from Adobe Photoshop, Adobe Firefly, Adobe Premiere Pro and beyond.

We are seeking a proven leader to join us as the Director of Product Release Marketing to own and drive the major Creative Cloud product launches! This role will work across many teams to help to amplify the impact of these launches, craft messaging and value propositions for launches, align senior leadership, and work collaboratively across many different cross-functional teams to drive successful marketing execution for our launches.

Responsibilities:

• Lead the team to develop and implement messaging and go-to-market strategies for Creative Cloud product launches

• Collaborate with the Product Marketing teams to align messaging and GTM strategies

• Craft and lead requirements, internal reviews and conduct briefings with strategic partners across the organization.

• Build relationships with marketing and creative team leaders to bring marketing initiatives to life

• Collaborate with your product management partners to ensure the category product roadmap stays up to date

• Drive adoption, improvement, and use of release marketing processes, templates, and standard practices

• Maintain and centralize internal communications to keep teams informed about the upcoming launches and roadmap

• Drive measurement and internal reporting processes to showcase business impact from product releases

Qualifications:

• Bachelor's degree preferred OR 15+ years of Product marketing experience, with a focus on release marketing OR equivalent practical experience.

• Director-level management experience with a proven track record of business impact.

• 8+ years of people management experience.

• Strong messaging capabilities and the skill to develop compelling product narratives.

• A strategic approach and ability to think creatively with new strategies and marketing approaches.

• Exceptional communication and presentation skills with senior leaders.

• Experience leading cross-functional projects with many teams to drive execution.

• Strong analytical skills and the ability to use data to find opportunities for process and execution improvements.

• Ability to thrive in a fast-paced, matrixed environment and prioritize in collaboration with several partners.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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