MK39P2 Mktg Research Analyst

Division Overview

The Publications Division of the American Chemical Society (ACS Publications) publishes over 85 high-quality scholarly journals focused on chemistry and chemistry-related topics. It provides its members and the worldwide scientific community with a comprehensive collection of high-quality information products and services for the practice and advancement of the chemical sciences.

Department Overview

The Global Marketing department within ACS Publications is responsible for developing marketing strategies and integrated campaign plans to engage our target audience and strengthen our relationships with them. The department's objectives for engaging our audience are to increase the brand equity and, ultimately, enable the revenue capture for the Division's product lines of over 85 journals, eBooks, and a range of digital offerings. The current target audience includes researchers, authors, reviewers, editors, institutional/corporate librarians, administrators, funders, ACS members, and other end-users.

Position Summary

The Market Research team within ACS Publications Global Marketing is seeking a qualified Market Research Analyst to execute quantitative and qualitative studies focused on trends, consumer preferences and market needs. In this role, you will represent the voice of our consumers and end-users, designing, executing and managing annual and custom research studies to guide business decisions across the organization. The ideal candidate will have experience collecting, analyzing, and interpreting research data to support strategic decision-making across product, marketing, and sales teams and aligning research plans and insight identification to key business objectives.

This in-office position is based in Washington, D.C.

Position Accountabilities

• Work across business units and stakeholders within the Publications Division to provide primary and secondary market research support.
• Maintain and monitor the market research request portal, vetting requests as submitted and maintaining a calendar of market research studies.
• Draft, edit and field surveys that get to the core of quantitative research objectives; monitor data collection to ensure all surveys are performing at optimum quality levels and troubleshoot as needed.
• Conceptualize and execute focus groups, moderated/unmoderated interviews, intercept interviews, and other research techniques to gain qualitative insights.
• Compile and analyze feedback and interpret data, converting said analysis into professional, well-designed, and creatively presented reports with insightful key findings and actionable recommendations.
• Coordinate and oversee recruitment requests with an eye for aligning respondents and test participants with targeted research needs.
• Collaborate with market research functions in other departments and divisions within the organization to maximize reach, engagement and impact of results.

Education/Experience/Technological Knowledge

College degree or equivalent experience or formal training along with the following qualifications:

• Minimum of 3 years of experience in market/user research or data analysis, preferably in academic publishing or related sectors.
• Expertise in multiple research methods, including quantitative, qualitative, statistical, and mixed method, as well as research strategy and operations, recruitment and project execution.
• Expertise in survey design, execution and optimization. Expert level knowledge of one or more industry survey tools (e.g., Qualtrics), proficiency with data analysis tools (e.g., Excel, SPSS, Tableau) and proficiency with outreach through marketing contact databases (e.g., Eloqua).
• Ability to analyze complex data sets and translate findings into meaningful business insights through data and statistical analysis.
• Excellent written and verbal communication skills, with the ability to present complex information in a clear, concise manner.
• Ability to multi-task, problem-solve and prioritize in a fast-paced environment.
• Proven ability to work cross-functionally and collaborate with stakeholders at all levels of the organization.
• High level of accuracy and attention to detail in all tasks.

Job location: ACS operates in a hybrid capacity, and this position is based in Washington, DC. There is an expectation for significant presence in the office. Relocation assistance is available.

This position is based in the Washington, DC offices of the American Chemical Society. Some travel will be required. ACS Publications employees work a hybrid work schedule, consisting of working onsite Tuesday and Wednesday. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.

A reasonable rate of compensation for this position is:

• Washington, DC office: between $82,000 - $100,000 per year.

*A minimal amount of travel is required, typically between Columbus, OH and Washington, DC. Additional travel requirements within the US and abroad for scheduled meetings and industry conferences may be required with advanced notice.