Account Based Marketing Specialist

Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is looking for a highly motivated and data-obsessed Account-Based Marketing (ABM) Specialist to join our team. If you are energized by diving deep into data to uncover actionable insights and are passionate about using those insights to execute highly personalized marketing programs, we want to hear from you! You will be supporting our team to target our base of highly strategic customer accounts across all industries, and will gain experience in best-of-class integrated ABM.

As a high-energy ABM Specialist, you will be instrumental in leveraging data to inform and drive our bespoke 1:1 ABM strategies to support the company's pipeline and revenue goals across all stages of the customer lifecycle. You will work closely with ABM, marketing, and sales colleagues to identify and target key areas of opportunities, optimizing for performance each step of the way.This is an exceptional opportunity to build a strong foundation in data-driven ABM and make a significant impact on our business.

What will make you successful is having a strong background in ABM, sales, field marketing, and/or demand generation including planning, message development, campaign execution, ROI tracking, and campaign analysis. This role is best suited for a matrix driven high-achiever with shown ability to develop B2B marketing programs both on the strategic and tactical level.

This role will follow Snowflake's hybrid 3-day in-office policy reporting into our Menlo Park, CA office.

You will work closely with ABM, marketing, and sales colleague to craft and execute high-impact programs that include:

• Tailored messaging by account and target audience, driving toward new business, deal acceleration, or cross-sell/upsell

• Targeted advertising, paid social, and contact discovery

• Multi-threaded custom digital landing pages

• Boutique mailers and out-of-the-box creative activations

• Account-specific research, events, prospecting and follow up in coordination with cross-functional teams

• 1+years of prior marketing experience including ABM experience

• The ability and passion to think creatively and generate ideas on how to build unique 1:1 and 1:few campaigns, as expressed in ideas for messaging, targeting, creative programs, etc

• The ability to evolve marketing programs based on performance data analysis, feedback from sales and cross-functional partners, and understanding of our business and nuances of large accounts

• Familiarity using Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, or equivalent tools

• The ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities

• Maniacal attention to detail, strong project management and time management skills

• Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness.

If you are a highly motivated and data-driven individual who is eager to shape the future of our ABM programs, we strongly encourage you to apply!

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $93,000 - $123,900.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.