Director, Brand & Demand Generation

SEI
parental leave, paid time off, paid holidays, tuition reimbursement, 401(k), retirement plan
United States, Pennsylvania, Oaks
1 Freedom Valley Drive (Show on map)
May 05, 2025
We are seeking an experienced and strategic Director, Brand and Demand Generation to lead and oversee our centralized brand and go-to-market function within the marketing team. This role will be responsible for defining and driving a consistent brand narrative and strategy, managing a centralized pursuit and content development function, and ensuring brand alignment across all marketing and business development efforts.The ideal candidate will have a deep understanding of brand strategy, content marketing, and cross-functional collaboration to enhance brand equity and business growth. What you will do: *Brand Strategy & Management* Develop and implement a cohesive brand strategy that aligns with the company's vision, mission, and business goals. Oversee brand governance to ensure consistency in messaging, design, and tone across all channels and touchpoints. Act as the brand steward, ensuring all external communications adhere to brand guidelines. *Content Development & Thought Leadership* Lead a centralized content development function to produce high-quality, engaging content that supports brand awareness, demand generation, and thought leadership. Develop a content strategy that includes long-form, short-form, multimedia, and interactive content to support marketing campaigns, solution launches, and industry positioning. Partner with subject matter experts to create compelling narratives and insights that differentiate the brand in the market. *Cross-functional Collaboration & Leadership* Partner with internal stakeholders, including segment marketing, sales, product, and executive leadership, to align brand and content initiatives with business objectives. Lead and mentor a team of brand and content professionals, fostering a culture of creativity, innovation, and excellence. Leverage data and insights to continuously optimize brand and content strategies, ensuring measurable impact on business outcomes. What we need from you: Bachelor's degree in marketing, Communications, Business, or a related field (MBA preferred). 15+ years of experience in brand management, content marketing, or related fields within a corporate or agency setting. Proven track record of building and managing a centralized brand and content function. Strong understanding of brand storytelling, content strategy, and pursuit marketing. Experience in leading high-performing teams and managing cross-functional collaboration. Excellent communication, project management, and stakeholder engagement skills. Ability to think strategically while executing tactically in a fast-paced environment. SEI's competitive advantage: To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, a hybrid working environment for most roles, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about. Benefits include healthcare (medical, dental, vision, prescription, wellness, EAP, FSA), life and disability insurance (premiums paid for base coverage), 401(k) match, education assistance, commuter benefits, up to 11 paid holidays/year, 21 days PTO/year pro-rated for new hires which increases over time, paid parental leave, back-up childcare arrangements, paid volunteer days, a discounted stock purchase plan, investment options, access to thriving employee networks and more. We are a technology and asset management company delivering on our promise of building brave futures (SM)-for our clients, our communities, and ourselves. Come build your brave future at SEI. SEI is an Equal Opportunity Employer and so much more... After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth. At SEI, we're (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks. SEI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.