Senior Brand Expansion Marketing Associate - Toll House

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestle USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.

Joining Nestle means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

As a Brand Expansion Sr. Associate, you are responsible for longer-term brand growth (3+ years), with focus on newbrand/category whitespace, business models and technology. Builds pipeline of innovation and opportunities to incorporateinto Market Business Strategy as identifying new opportunities for the portfolio. Potentially can include Licensing, Partnerships and Mergers and Acquisition (M&A) activities.

KEY RESPONSIBILITIES:

Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioraldrivers of the brand's consumer through data and research to prioritize growth opportunities.
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brandbuilding (communications) and retail programs
• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioraldrivers of the brand's consumer.
• Understand, validate and/or develop the consumer's hidden universal truths to drive relevant innovation
• Strategically chart a course for the category, portfolio and brand using data-driven decision-making; uses the variousbusiness planning cycles to build compelling stories to rally internals teams and customers.
• Identify and address knowledge gaps in consumer, brand, product, business and marketplace to build a learning plan incollaboration with Shopper Marketing and Consumer Market Research.

Business Planning

• End-to-end cross functional leadership to drive optimized portfolio & value chain
• Explore and incorporate new approaches to brand innovation in the brand's innovation strategy including new businessmodels, distribution strategies, potential M&A activity, licensing agreements and strategic partnerships.
• Generate concepts, validate with consumers and assess on key criteria to identify winning platforms to build long termportfolio pipeline.
• Responsible for ensuring the 3-year strategic plan is a full end-to-end business strategy and advances the organizationto meet operational and supply needs
• Facilitates periodic review of long-term plan against current market realities and business performance to identify gapsand opportunities for growth and value unlock

Brand and Product Experience

• Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumerinsights and an ability to activate them in relevant strategy and innovation activities.

Commercial Excellence

• Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross functional team
• Develop and manage new product and program handoffs for established business partners to ensure that a smoothtransition for new product launch plans is established and in place for launch

QUALIFICATIONS / CERTIFICATIONS:

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred
• Knowledge of budget control methods, policies and procedures
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change to deliver results
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
• Proficient in Microsoft Office Applications

CRITICAL EXPERIENCES:

• At least 3-5 years of work experience in product or brand management
• Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
• Experience developing strategic plans, such as communication campaigns or commercialization strategies

Requisition ID:349342

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.