Production Manager, Omnichannel

Production Manager, Omnichannel

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach - leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let's redefine what's possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access ("CMG"), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

The Production Manager, Omnichannel will be responsible for delivery and management of omnichannel activations and experiences across marketing and medical domains. This Manager drives deployment of use case logic, supports journey coordination across channels & functions, and partners with cross-functional teams to scale enterprise-wide use cases.

Key Responsibilities

• Drive omnichannel orchestration and automation operational delivery to ensure seamless execution, including management of vendor teams.

• Operationalize, produce, and optimize omnichannel activations and journey orchestration in alignment with campaign and above-campaign strategies, to create impactful patient, provider, and organized customer experiences.

• Drive on-time business delivery, leveraging operations toolsets and coordinating effectively with cross-functional teams.

• Accountable for timely, high-quality, and high-satisfaction patient and customer experiences.

• Activate campaign / above-campaign optimization decisions to enhance effectiveness and reach.

• Support maintenance of documentation on production processes, channel-specific best practices, and campaign calendars.

• Help pull through pilots to test and refine new initiatives as needed in support of product/channel stewardship and deployment.

• Support omnichannel delivery, coordination, and oversight including audience management, cross-channel connectivity, and business logic execution.

• Provide input into omnichannel orchestration best practices, ensuring seamless integration across both campaign and above-campaign strategies.

• Ensure scalability of templates, reusable components, and rules across use cases.

• Support business rule definition and prioritization logic to manage dependencies across channels

• Coordinate with cross-functional teams and channel-specific production managers to ensure timely delivery in alignment with campaign executional guidance.

• Execute in-market testing and optimization initiatives, including A/B testing and engagement performance tracking.

• Comply with all laws, regulations and policies that govern the conduct of Genentech activities.

Who You Are

Minimum Candidate Qualifications & Experience

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent experience.

• 3 years in campaign operations, marketing production, or omnichannel execution, with a proven track record of delivering high-quality business outcomes on time.

• Experience managing end-to-end omnichannel or multichannel program / campaign execution, including integrating digital and offline channels.

• Strong project management skills to lead operational delivery and ensure efficient resource utilization.

• Excellent communication and collaboration skills to align cross-functional teams and enterprise stakeholders.

Additional Desired Candidate Qualifications & Experience

• Experience in healthcare, pharmaceutical, or other regulated industries.

• Experience activating above-campaign initiatives into channel experiences and leading product or campaign optimization pilots.

• Experience managing automated production and publishing processes and working in workflow and publishing systems.

• Familiarity with omnichannel systems and tools like workflow, campaign automation, CRM, etc.

• Proven success managing vendor relationships and ensuring compliance with SLAs and regulatory standards.

• Advanced proficiency with marketing automation tools and analytics platforms.

• Strong understanding of compliance and regulatory frameworks in campaign management.

• Expertise in omnichannel engagement orchestration, including the implementation of business logic, automation, and personalization.

• Experience in stakeholder management, educating teams on omnichannel best practices, and collaborating across marketing and medical functions.

Location

• This position is based in South San Francisco, CA, however a remote work option will be considered for US candidates who live outside of the Bay Area.

• Relocation Assistance is not available

The expected salary range for this position based on the primary location of South San Francisco, CA is $113,400 - $210,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

#BoFT

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.