Assistant Brand Manager

The Assistant Brand Manager will be responsible for playing a critical role in the development and execution of brand marketing strategies for Priority Health. Operating as the internal brand evangelist, the assistant brand manager will activate brand positioning, prioritize media investment, and lead internal and external agency partners in the development of assets across paid, earned, and owned channels. Additionally, the assistant brand manager will serve as the primary liaison to our line of business marketing leaders, ensuring that marketing efforts across the organization align with the Priority Health brand equity and deliver on business objectives.

• Champion brand equity driving initiatives for the Priority Health brand, enhancing brand perception and overall awareness
• Lead internal and external agency partners to ensure the effective development and execution of brand marketing tactics, ensuring consistency across Priority Health marketing efforts.
• Serve as a strategic thought partner with the Marketing Director, defining opportunities for future brand growth through marketing innovation and test and learns.
• Partner with line of business leaders, gaining a detailed understanding of their business functions, strategies, and operating plans to ensure marketing strategic plans and creative solutions support business objectives and marketing road maps.
• Oversee the development and production of creative assets ensuring adherence to brand equity standards, deadlines, budgets, etc.
• Serve as the brand primary point-of-contact and agency relationship manager for line of business media and creative assets. Includes, but not limited to, pre-and post-launch consulting, creative brief development and execution, business trend analysis, content development, etc.
• Partner with others (e.g., UX/UI, Market Intelligence, Customer Experience etc.) to establish metrics to measure and analyze results of potential and implemented marketing strategic plans.
• Collaborate with earned and owned media teams, develop annual content marketing plans and formally report progress updates relative to annual marketing strategic plans, strategic roadmaps, etc.

Required

• Bachelor's Degree or equivalent

• 10 years of relevant experience in marketing or related role

Preferred

• Master's Degree

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.

• On-demand pay program powered by Payactiv

• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

• Optional identity theft protection, home and auto insurance, pet insurance

• Traditional and Roth retirement options with service contribution and match savings

• Eligibility for benefits is determined by employment type and status

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Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.