Global Brand Manager, Ducted Systems

Build your best future with the Johnson Controls team

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard - your next great opportunity is just a few clicks away!

What we offer:

• Competitive salaryand bonus plan

• Paid vacation/holidays/sick time

• Comprehensive benefits package including 401K, medical, dental, and vision care

• On the job/cross training opportunities

• Encouraging and collaborative team environment

• Dedication to safety through our Zero Harm policy

What you will do:

The Brand Manager is responsible for managing and monitoring the YORK brand primarily for the Ducted Systems HVAC business unit. This individual will provide brand expertise to consult with marketing teams globally on correct usage in materials and campaigns as directed by Johnson Controls. As a brand licensee, our business unit must adhere to brand guidelines provided by Johnson Controls on a global scale. The Brand Manager will report to the Director of Marketing for Johnson Controls Residential & Light Commercial business, Americas.

How you will do it:

• Manage the use of YORK licensed mark in accordance with the brand guidelines

• Lead and manage the development of key and strategic brand projects to ensure alignment with company and brand objectives. Collaborate with cross-functional teams to deliver a cohesive and comprehensive brand strategy that integrates all aspects of the brand, including marketing, web presence, and consumer experience for YORK and other brands.

• Consult on content creation to enhance the brand image of YORK, aiming to deepen the understanding of the brand.

• Drive the implementation of the YORK Brand Building plan, increasing brand visibility as a premium player in the HVAC technology category. Consult on brand campaign strategy focused on raising awareness and consideration.

• Develop approaches to elevate the high-performance branding culture within YORK and gain a better understanding of our customers to gain insights that will help address YORK projects accurately and differentiate from the competition.

• Ensure global consistency in brand messaging and identity through the development of strategies that can be effectively localized.

• Execute global brand management functions, including:

  • Manage sublicense agreements

  • Reporting and payment of royalties

  • Management of the display of Licensed Marks by Resellers and authorized OEM's

  • Reporting of the licensee's plan for investigation of the causes of, and remediation of, problems notified by JCI and implementation of a plan

  • Cooperation with JCI's inspections, self-inspections, and compliance audit

  • Notification of any third-party infringement and cooperation in JCI's enforcement actions

What we look for:

• Bachelor's Degree in a related field or equivalent combined education and experience.

• 5+ years related business experience with several years in brand management.

• Demonstrated track record of strong leadership. Excellent communication skills and creativity are critical.

• Must be able to collaborate and influence in a matrix environment to effectively balance business, regional and functional priorities for win-win results.

• Ability to collaborate and work internationally is required.

• Ability to travel domestically, 10%.

• Excellent English language communications skills - written and verbal.

Preferred Experience

• Global B2B/equipment/OEM brand experience.

• Experience with managing brand licenses and working closely with authorized dealers/distributors.

• Familiarity with brand tracking tools and global market research.

About the Manager:

I've worked in B2B marketing for 25+ years, in varying roles and responsibilities. My experience includes product marketing, trade shows and events, social media marketing, marketing campaigns, budget management, digital marketing, PR management, international marketing launches, and team management.

Marketing is a passion for me as an art and a science. My interests lie in driving the right message and creative to the right audience, then measuring the effectiveness of a campaign and reporting ROI. If you consider this role, you will become part of a team who work extremely well together to support this $2B business and help drive measurable results.

Expect to be challenged in this role to learn new products and technologies, make decisions sometimes in the face of uncertainty, and stretch your marketing prowess. As a leader, I'm focused on supporting my team with empathy, empowering you to stand firm on your marketing expertise, and providing "air cover" when the team needs to escalate a situation or challenge.

I value candidates who appreciate empathy in a working environment, who have a growth mindset, and a strong sense of self. A creative mindset balanced with analytical understanding.

I hope you're excited to take on this challenge and help grow our Residential & Light Commercial HVAC business!