Application Engineer

About Us

NeoGraf has been the world leader in the industry for more than 140 years, developing the most comprehensive graphite solutions since 1881. Our products are the reason why some of today's most technologically advanced products are able to perform and work the way they do. Our depth of knowledge, training, understanding and discipline is unmatched in the market, and there's no stopping where we can go from here.

Primary Job Function

The Application Engineer is a strategic and results-oriented professional who plays a vital role in driving the company's growth. You will be responsible for identifying, developing, and securing new business opportunities through a combination of market research, relationship building, and strategic negotiation. In this role, you will be the champion for the company's offerings, forging strong relationships with strategic potential and existing clients, and building a sustainable pipeline for future success.

Description of Responsibilities

• Develop and implement a comprehensive business development strategy aligned with company goals, in conjunction with business strategy. This involves understanding the company's overall objectives and translating them into actionable plans for business development.
• Conduct in-depth market research to identify and analyze new market opportunities.
• Build and nurture relationships with key potential clients aligned with our growth strategy, acting as the primary point of contact.
• Prepare and deliver compelling presentations and proposals that effectively communicate the value proposition of the company's offerings.
• Collaborate with the Sales team to negotiate and close contracts, ensuring favorable terms for the company by providing technical expertise and client insights.
• Track and monitor sales progress against targets and identify areas for improvement.
• Collaborate with internal teams (e.g., Sales, Marketing) to develop and execute go-to-market strategies.
• Stay up-to-date on industry trends and competitor offerings and activity.
• Identify and explore co-development and partnership opportunities that expand the company's reach and offerings.
• Actively participate in Voice of the Customer (VOC) initiatives to gather and analyze customer feedback to support business innovation. This includes identifying new customer needs and translating them into actionable insights for product development and marketing strategies.
• Support R&D projects by providing market insights and customer needs to guide new product development. You will work collaboratively with R&D teams to ensure new offerings address market demands and solve customer problems.

Description of Responsibilities (Continued)

• You will provide voice of the customer (VoC) as well as technical value proposition and unique customer solution guidance to R&D, Applications Engineering, and Sales and ensure the smooth transition of projects/opportunities from the business development team to the broader organization.
• Develop and champion business case initiatives to support market expansion and further investment by the company. This includes conducting thorough market research, financial modeling, and cost-benefit analysis to demonstrate the potential return on investment (ROI) for proposed growth strategies.
• Act as a trusted advisor to key potential and existing clients aligned with the growth strategy of the business, applying your technical expertise to recommend and design company solutions that solve customer problems while protecting the company's intellectual property and service offerings.
• Ensure a culture of behavior-based safety by adhering to safety protocols and guidelines in all activities, ensuring a safe working environment for yourself and others.

Knowledge and Skills

• Degree required in scientific/engineering discipline or marketing or MBA:
  1. 2 years minimum experience for Master's, or
  2. 5 years minimum experience for Bachelor's
• Proven track record of exceeding sales targets and securing new business deals.
• Training or ability in project management.
• Excellent communication, presentation, and negotiation skills.
• Strong analytical and problem-solving abilities.
• Ability to build trust and rapport with clients at all levels.
• Self-motivated with a strong work ethic and a desire to succeed.
• Proficiency in CRM software and MS Office Suite.
• Working knowledge of the company's products or services and their technical aspects.
• Thorough knowledge of HS&EP policies and procedures.
• Ability to travel both domestically and internationally up to 50%