VP, Artist Marketing

Red Bull North America
United States, California, West Hollywood
May 27, 2025
The Vice President of Artist Marketing is responsible for spearheading the global marketing strategy and implementation for Red Bull Records and its roster of artists. By overseeing a team located in both Los Angeles and London, the VP will provide mentorship and guidance to the Artist Marketing team, aiding them in creating and executing outstanding marketing campaigns for Red Bull Records' artists. This position involves close collaboration with the departments of A&R, Creative, Publicity, Digital, and Commercial Marketing to develop innovative, culturally resonant marketing strategies aimed at expanding audiences, enhancing fan engagement, and driving commercial success and cultural influence. The role demands an experienced and creative leader who is attentive, adaptable, analytical, and forward-thinking. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 10+ years of strategic marketing experience in the entertainment industry, including at least 3 years in a senior position. Must have international marketing expertise with a comprehensive understanding of how to promote artists through localized marketing strategies. Proven track record of successfully promoting emerging artists, building artist brand identities, and demonstrating audience growth. Well-established network within the music, entertainment, media, and creative sectors. In-depth knowledge of streaming services, social media platforms, content strategy, and the digital advertising landscape. Exceptional written and communication skills with strong attention to detail. Excellent verbal presentation skills with the ability to inspire others about ideas and strategies. Ability to lead, supervise, coach, and provide feedback to staff, with a passion for employee development. Strong enthusiasm for independent music and artist development. Travel 0-10% Permanent Benefits eligible