Channel Marketing Manager

Job Title: Channel Marketing Manager

Location: Plano, TX

Pay Rate Range: 56.00hr - 56.00hr

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Plano, TX.

Channel Marketing Manager

Top Skill Sets Required:

1. Have 6+ years of marketing, media, demand gen advertising experience spanning agency or with a Fortune 500 Company

2. Prior experience in high-tech, telecommunications environment or retail industries preferred

Position Description

Responsibilities

* Work directly with regional carriers, cable operators, and other retailers to develop go-to-market strategies and fully execute marketing and advertising campaigns to drive sales of Handheld Phones, Tablets, and other Mobile Accessories

* Work with omnichannel teams (Project Management, Product Planning, Product Sales, etc.) to create and update product launch schedules and track marketing activity for all new products ranged at assigned carriers and retail partners

* Work with Brand Marketing teams to establish creative assets (e.g. photography, logos, key visuals, messaging, etc.) and delivery schedules that support the needs of each assigned carrier or retailer for placements across web, email, MMS, social media, online ads, TV campaigns, and other marketing tactics as needed

* Create presentations showcasing full go-to-market timelines, visuals, and tactics for each device launch and for sustaining campaigns

* Leverage marketing development funds for the creation of innovative sales-generating marketing tactics

* Collaborate with cross-functional teams to ensure brand standards, key messaging, and other communication priorities are properly showcased across all marketing campaign tactics

* Work with various internal teams to conduct data collection, research, and insight creation to determine unique selling points for assigned carriers

Requirements:

* A Bachelor's Degree in marketing, business, communications, advertising, or related business field is required. An MBA is a plus.

* Have 6+ years of marketing, media, demand gen advertising experience spanning agency or with a Fortune 500 Company

* Prior experience in product marketing, advertising, promotions, or project management

* Prior experience in high-tech, telecommunications environment or retail industries preferred

* Familiarity with marketing and sales channels within the high-tech product technology industry preferred

* CRM, social media, and digital media marketing experience a plus

* Comfortable working in a dynamic fast-paced industry and matrix organization with multiple constituents

* Should have advanced MS Excel and MS PowerPoint knowledge and skills

* The ability to work either independently or in a team environment to achieve personal and team project goals, including the completion of assignments within and exceeding established time frames

Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!

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