Category Analytics Lead

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Jun 03, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Lead Category Analytics role shapes Adobe's marketing strategies by analyzing demand for flagship products like Photoshop, Firefly, and Premiere Pro. What you'll Do In this highly visible role, you will help strategize and implement full-funnel marketing motions and measurement across various channels. This role will work closely with marketing teams across PMM, GTM, brand, social, paid media, and web to: Measure category demand to understand market trends related to our products and identify marketing opportunities by leveraging internal and external datasets Evaluate early signals of upper and mid-funnel marketing to infer downstream impacts Establish quarterly targets for critical metrics and communicate the evolution of campaign performance and customer journeys Build innovative solutions and frameworks to augment the influence of marketing on product growth motions Measure the impacts of product launches and develop self-service tools to improve marketing's impact on those key moments Work with paid media, product marketing, go-to-market, brand science, and adobe.com teams to drive performance narratives on a weekly level Partner with cross-category teams in driving standard processes and improvements in internal analytics tools Join Adobe and immerse yourself in a renowned work environment that has been consistently recognized with prestigious awards as a leading workplace globally. Collaborate with colleagues who are committed to mutual growth through our supportive Check-In approach, fostering an environment of continuous improvement. If you aspire to advance your career, Adobe offers the perfect platform for growth! Work alongside some of the most innovative, analytical, genuine, and supportive individuals worldwide. What you need to succeed Track record of using data and insights to inspire change and implement new initiatives 8+ years of consulting, strategy, or marketing analytics experience Ability to recognize business opportunities and structure problems into an analytics plan Full stack data science experience; ETL, EDA, classification, inference, analysis, and visualization Ability to succinctly articulate insights to a wide range of audiences Familiarity with evolving marketing tactics for young audiences (LLM/AIO, mobile/social) Knowledge of the cross-channel/platform media landscape and associated measurement/analytics tools Intellectual curiosity, flexibility, and attention to detail Strong interpersonal skills to interact with people at all levels in an organization Ability to communicate complex ideas effectively both verbally and in writing Willingness to both teach others and learn new techniques Disposition to work collaboratively with internal partners across teams High level of energy, personal drive, and positivity Academic background in economics, statistics, engineering or other related field where quantitative problem-solving and the scientific method are emphasized Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $128,600 -- $234,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.